The perspectives of the digital marketing
Keywords:
digital technologies, management, leadership, commerce
Abstract
The article discusses the challenges the digital transformation is incurring on management. It is important to clarify the role of the leadership in the process of digitalization within company or organization. Therefore, we conducted a brief literature review and discussed the impact of digital transformation.
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15. Cascio W. F., Montealegre R. (2016). How technology is changing work and organizations. Ann. Rev. Organ. Psychol. Organ. Behav. 3, 349–375. 10.1146/annurev-orgpsych-041015-062352
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2. European Commission (2017). Attitudes Towards the Impact of Digitisation and Automation on Daily Life. 1–171
3. World Economic Forum (in collaboration with Accenture) (2018). Digital Transformation Initiative - Unlocking $100 Trillion for Business and Society from Digital Transformation (Executive Summary), 1–71. Available online at: https: http://reports.weforum.org/digital-transformation/wp-content/ blogs.dir/94/mp/files/pages/files/dti-executive-summary-20180510.pdf
4. Davenport T. H., Harris J. G. (2007). Competing on Analytics: The New Science of Winning. Boston, MA: HBS Review Press.
5. Lorenz M., Rüßmann M., Strack R., Lueth K. L., Bolle M. (2015). Man and Machine in Industry 4.0. How Will Technology Transform the Industrial Workforce Through 2025? Boston, MA: The Boston Consulting Group
6. Haddud A., McAllen D. (2018). Digital workplace management: exploring aspects related to culture, innovation, and leadership, in Proceedings of the Portland International Conference on Management of Engineering and Technology, PICMET 2018 (Honolulu: HI; ), 1–6
7. Harvard Business Review Analytic Services (2017). Operationalizing Digital Transformation: New Insights Into Making Digital Work. 1–12. Available online at: https://hbr.org/sponsored/2017/05/operationalizing-digital-transformation-new-insights-into-making-digitaltransformation-work
8. Avolio B. J., Sosik J. J., Kahai S. S., Baker B. (2014). E-leadership: re-examining transformations in leadership source and transmission. Leader. Q. 25, 105–131. 10.1016/j.leaqua.2013.11.003
9. Hoch J. E., Kozlowski S. W. J. (2014). Leading virtual teams: hierarchical leadership, structural supports, and shared team leadership. J. Appl. Psychol. 99, 390–403. 10.1037/a0030264
10. Purvanova R. K., Bono J. E. (2009). Transformational leadership in context: face-to-face and virtual teams. Leader. Q. 20, 343–357. 10.1016/j.leaqua.2009.03.004
11. Lee M. R. (2009). E-ethical leadership for virtual project teams. Int. J. Project Manage. 27, 456–463. 10.1016/j.ijproman.2008.05.012
12. Jawadi N., Daassi M., Favier M., Kalika M. (2013). Relationship building in virtual teams: a leadership behavioral complexity perspective. Hum. Syst. Manage. 32, 199–211. 10.3233/HSM-130791
13. Roman A. V., Van Wart M., Wang X., Liu C., Kim S., McCarthy A. (2018). Defining e-leadership as competence in ICT-mediated communications: An exploratory assessment. Public Admin. Rev. 10.1111/puar.12980
14. Carte T. A., Chidambaram L., Becker A. (2006). Emergent leadership in self-managed virtual teams. Group Decision Negotiation 15, 323–343. 10.1007/s10726-006-9045-7
15. Cascio W. F., Montealegre R. (2016). How technology is changing work and organizations. Ann. Rev. Organ. Psychol. Organ. Behav. 3, 349–375. 10.1146/annurev-orgpsych-041015-062352
16. Safarov B. Sh. The models of prognosis of regional tourism's development // International Cross- Industry Research Journal (Perspectives of Innovations, Economics and Business). -Republic of Czech, 2010. - No. 6.-P.80-83
Published
2020-12-20
How to Cite
Porsayev G. (2020). The perspectives of the digital marketing. International Journal on Economics, Finance and Sustainable Development, 2(12), 1-5. https://doi.org/10.31149/ijefsd.v2i12.1008
Section
Articles
