International Journal on Economics, Finance and Sustainable Development

The Influence of Digital Marketing, Social Media, Promotion and Influencers on Purchasing Decisions for Iphone Products

Mohamad Akbar — 2024-12-02

The aim of this research is to determine the influence of digital marketing, social media, promotion and influencers on purchasing decisions for iPhone products. The data collection method in this research uses questionnaire techniques, with a sample of 130 respondents.The results of the research show that multiple linear regression Y = 0.445 + 0.008 X1 + 0.293 X2 + 0.413 X3 + 0.276 , promotion (X3) and Influencer value is 0 (zero), then the purchase decision (Y) value for iPhone products is 0.115. The results of the research show that the digital marketing test (XI) shows tcount 2.003 > ttable 1.656 and significance 0.018 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning digital marketing has a positive and significant effect on purchasing decisions for iPhone products. The results of the social media test (X2) show tcount 2.077> ttable 1.656 and significance 0.040 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that social media has a positive and significant effect on the decision to purchase iPhone products. The results of the promotion test (X3) show tcount 4.854> ttable 1.656 and significance 0.000 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on the decision to purchase iPhone products. The results of the influencer test (X4) show tcount 1.971> ttable 1.656 and significance 0.041 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that influencers have a positive and significant influence on the decision to purchase iPhone products. As a result of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11.7515 > 2.44, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between digital marketing (XI), social media (X2), promotion (X3) and influencers. (X4) on the decision to purchase iPhone products. This can be seen at the significance level of 0.000 <0.05. This can be seen at the significance level of 0.000 <0.05.

Improving Financial Literacy among Millennials: A Financial Management Perspective

Vettyca Saputri — 2024-12-03

Financial literacy is a crucial skill for navigating today’s complex economic environment, yet it remains a significant challenge among millennials. As a generation facing increasing financial pressures, understanding key financial principles is essential for making informed decisions and achieving financial well-being. This paper explores the importance of enhancing financial literacy among millennials from a financial management perspective, highlighting the challenges they face and the potential strategies for improvement. By examining existing literature and trends, this study aims to provide insights into the role of financial education and practical steps that can help millennials improve their financial capabilities and make sound financial decisions in an ever-changing world.

Measuring and Analyzing the Effect of Innovation on Economic Growth: A Study of Selected Countries for the Period (2020-2022)

Nazhan Sahho — 2024-12-05

This research aims to study and analyze the impact of the Global Innovation Index (GII) 2020 on Gross Domestic Product (GDP) [as an indicator to express Economic Growth] for the year 2022 across a selected sample of countries worldwide using Eviews-13 software. The returns indicate that global innovation has a positive and significant effect on the GDP of the sample comprising 78 countries, categorized into three groups based on income: high-income countries, upper-middle-income countries, and lower-middle-income countries. This aligns with the research hypothesis. The impact varied according to the coefficient of determination (R²), explaining 61% of the changes in GDP due to variations in the GII for high-income countries, 44% for upper-middle-income countries, and 32% for lower-middle-income countries. The research also identified a long-term equilibrium relationship between the GII and GDP based on cointegration results. Additionally, there were no issues of autocorrelation or heteroscedasticity at a significance level of 5% for the model variables across all three groups in the sample. The research recommends several suggestions, the most important being the necessity for middle-income and low-income countries (developing nations) to enhance their innovation index in line with improving the components of this index to boost their GDP. Furthermore, developing countries need to rely on a knowledge-based economy grounded in creativity and innovation in the context of global competition, making human development vital for accommodating and advancing all technological innovations.

Causal Effects of Tax Revenue and Budget Implementation in Nigeria

Igbasan Emmanuel Duyile — 2024-12-10

This study examines the causal relationship between taxation and budget implementation in Nigeria from 2000 to 2022, addressing the persistent challenge of aligning tax revenues with fiscal policy outcomes. Despite Nigeria's reliance on tax revenue, its impact on budget execution remains unclear, creating a knowledge gap in fiscal management. The research aims to assess the Granger causality between company income tax (CIT), value-added tax (VAT), and budget implementation, measured by capital expenditure. Time series data from the CBN Statistical Bulletin and World Development Indicators were analyzed. The findings revealed no Granger causality between CIT and budget implementation, while a significant Granger causality exists between VAT and capital expenditure, indicating that VAT revenue influences budget execution. The study recommends improved fiscal and monetary policy coordination to ensure VAT revenues are effectively channeled toward capital expenditure, fostering economic development.