The role of pr activity in the structure of mass communications
Keywords:
information, mass communication, public relations, media, internet, democratic principles
Abstract
This article analyzes the relevance of information and mass communications, their impact on public opinion. It is emphasized that the media are a key link in the structure of mass communication. It has been also recognized that public relations as a new institution is an important element of mass communication, and many of its methods and tools have been analyzed.
References
Vasilik M.A. Basics of communication theory. - M.: Gardariki, 2003.
Juraev S.V. Political system and its basic principles. Text of lectures. - T.: TSIL, 2003.
Manual for the organization of the press service. - T.: Adolat, 2006.
Pashentsev E. Public relations: from business to politics. - M.: Refl-Buk, 2001.
Yakovlev I.P. Modern theories of mass communications. - SPb.: Rosa mira, 2004.
Juraev S.V. Political system and its basic principles. Text of lectures. - T.: TSIL, 2003.
Manual for the organization of the press service. - T.: Adolat, 2006.
Pashentsev E. Public relations: from business to politics. - M.: Refl-Buk, 2001.
Yakovlev I.P. Modern theories of mass communications. - SPb.: Rosa mira, 2004.
Published
2021-02-01
How to Cite
Ravshan Rayimjanov. (2021). The role of pr activity in the structure of mass communications. International Journal on Orange Technologies, 3(1), 46-48. https://doi.org/10.31149/ijot.v3i1.1167
Section
Articles
