The role of pr activity in the structure of mass communications

Ravshan Rayimjanov

doi:10.31149/ijot.v3i1.1167

Ravshan Rayimjanov Dean of the Faculty of International Journalism and Public Relations, Journalism and Mass Communications University of Uzbekistan

DOI: https://doi.org/10.31149/ijot.v3i1.1167

Keywords: information, mass communication, public relations, media, internet, democratic principles

Abstract

This article analyzes the relevance of information and mass communications, their impact on public opinion. It is emphasized that the media are a key link in the structure of mass communication. It has been also recognized that public relations as a new institution is an important element of mass communication, and many of its methods and tools have been analyzed.

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