The role of pr activity in the structure of mass communications

information mass communication public relations media internet democratic principles

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February 1, 2021

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 This article analyzes the relevance of information and mass communications, their impact on public opinion. It is emphasized that the media are a key link in the structure of mass communication. It has been also recognized that public relations as a new institution is an important element of mass communication, and many of its methods and tools have been analyzed.