Factors Affecting Hydroponic Vegetable Purchase Decisions
Keywords:
Purchase Decision, Price Perception, Health Awareness, Brand Image and Product Quality
Abstract
This study aims to assess the factors that influence the purchase decision of hydroponic vegetables at CV Hobata Farm Tobelo. This research is quantitative and uses associative research methods. The population in this study were hydroponic vegetable customers at CV Hobata Farm Tobelo. The sample used was 50 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results showed that the factors of price perception, health awareness, brand image and quality simultaneously had a positive and significant effect on purchasing decisions for hydroponic vegetables at CV Hobata Farm Tobelo. Partially the price perception factor.
References
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3. Al-Kodmany. K, 2018, The Vertical Farm: A Review of Developments and Implications for the Vertical City, Buildings, 8, 24; doi:10.3390/buildings8020024
4. Amanda, R., Sadida, N. 2018. The relationship between Health Consciousness and Employee Well Being for Employees in DKI Jakarta. Journal of Science And Professional Psychology, 2(3), 216–221.
5. Assauri, Sofjan. 2017. Production Operations Management (Achievement of Goals. Sustainable Organization). Edition 3. Jakarta: PT Raja Grafindo
6. Astika. 2017. Analysis of the Effect of Price, Product Quality and Service Quality on Consumer Satisfaction through Purchase Decisions at the Wow Llp Kukm Indonesian Gallery in Jakarta. Mercu Buana University Jakarta
7. Azzura, A., Pascale, P. 2009. Consumers' Behaviors and Attitudes Toward Healthy Food Products: The Case of Organic and Functional Foods. EAAE Seminar. Chania.
8. Central Bureau of Statistics, 2010. Indonesian Statistical Data. Total Population by Age Group, Gender, Province, and Regency/City
9. . 2017. "Special Focus: Trends in Consumption and Production of Fruits and Vegetables". Indonesian Food Security Monitoring Bulletin Vol. 8
10. Bahri, Syamsul., Zamzam, Fakhri. 2015. Quantitative Research Model Based on SEM-AMOS. Yogyakarta: Depublish.
11. BAPPENAS. 2013. Indonesian Population Projection 2010-2035. Central Bureau of Statistics: Jakarta
12. Buchari Alma, (2011), Marketing Management and Service Marketing, Matter. Kesbelian, Bandung: Alfabeth
13. Dharmawan. 2017. The Effect of Packaging and Prices on Purchase Decisions for Hydroponic Vegetable Products. Journal of Agrimas, April 2017, Volume 1 Number 1
14. Indonesian Ministry of Health. Law of the Republic of Indonesia Number 36 Year 2009 concerning Health. Jakarta: Ministry of Health RI: 2009. Public Indonesian Organic Agriculture (MAPORINA). 2005. Leading Indonesia to Become a Leading Organic Producer. Jakarta: Maporina.
15. D'Souza, C., Taghian, M., Lamb, P., and Peretiatkos, R. (2006). "Green Products and Corporate Strategy: An Empirical Investigation". Society and Business Review. Vol. 1 Iss: 2, 144 – 157.
16. Durianto, Darmadi, 2011, Strategy to Conquer the Market Through Equity Research and. Brand Behavior, Issue XX, Jakarta: PT. grammar
17. Effendi, I., Najib, M., & Brandoko, K. (2019). Preference Analysis And Purchasing Decision Of Fruit Consumers In Generation Y (Case of Modern and Traditional Retail in Bogor). Journal of Consumer Sciences, 4(2), 61-75. https://doi.org/10.29244/jcs.4.2.61-75
18. El-Kazzaz KA and AA El-Kazzaz, 2017, Research Article, Agri Res & Tech: Open Access J Volume 3 Issue 2, Soilless Agriculture a New and Advanced Method for Agriculture Development: an Introduction, DOI: 10.19080/ARTOAJ.2017.03. 555610
19. Elmeer, Ahmed. 2020. The Role of Emotional Intelligence in consumer purchasing decision making in ethical fashion. Masters thesis, Dublin, National College of Ireland.
20. Fathoni, Abdurrahmat. 2006. Research Methodology & Thesis Preparation Techniques. Jakarta: PT Rineka Cipta
21. Fikri and Mulazid. 2018. The influence of brand image, location and store atmosphere on the consumer purchasing decision process at the "Kedai Yatim" minimarket. P-ISSN Syarikah Journal 2442-4420 e-ISSN 2528-6935 Volume 4 Number 1, June 2018
22. Ghozali. 2016. Application of Multivariete Analysis With IBM SPSS Program. Semarang: Diponegoro University Publishing Agency
23. Ginting N, 2015, Marketing Management. Bandung : Yrama Widya
24. Ginting, Maretta. 2017.The Effect of Product Innovation, Product Quality And City Image on Purchase Decision of Uis Karo Woven Fabric. Advances in Economics, Business and Management Research (AEBMR), volume 46 1st Economics and Business International Conference 2017
25. Gitosudarmo, Indiryo. 2014. Marketing Management. Third printing, Second edition. Yogyakarta: BPFE.
26. Gilaninia, Shahram and Seyyed J. Mousavian. 2011. The Investigation and Analysis of the Impact of Brand Image in Iran. African Journal of BusinessManagement, (6)25:7548 7556
27. Goldy, Muhammad. 2020.The Influence of Value Perception, Health Awareness, and Concern for Food Safety on Intention to Purchase Organic Food in Malang City. Journal of Business Administration (JAB)|Vol. 78 No. January 1 2020
28. Hassen, A., Kibret, BT 2016. Health-Related Behaviors, Health Consciousness and Psychological Wellbeing among Teaching Faculty at Jimma University, Ethiopia. Clinical and Experimental Psychology, Vol. 2, 113-121
29. Harun Al Rashid, Muhammad; Noor Yuliati, Lilik; Maulana, Agus. Analysis Of Lifestyle, Innovation Products, And Marketing Mix Of Product Purchase Decision Hen's Instant Omelette (Case Study In Pt Eco Nature Multiindo). Independent Journal of Management & Production, vol. 8, nm. 2, abril-junio, 2017, pp. 519-535 Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Avaré, Brazil
30. Herawati.,Dian Wisika Prajanti, Sucihatiningsih., Kardoyo. 2019. Predicted Purchasing Decisions from Lifestyle, Product Quality and Price Through Purchase Motivation. Journal of Economic Education 8 (1) 2019 : 1 – 1
31. Hernawan, Andy. 2018. Factors Influencing Consumer Purchase Decisions at Alfamidi Taman Royal Tangerang Outlets. Primanomics : Journal of Economics & Business, [Sl], v. 16, n. 3, p. 1-8, dec. 2018. ISSN 2614-6789
32. Hong, H. 2009. Scale Development for Measuring Health Consciousness: Re-Conceptualization. Columbia, Missouri, United States: 12th Annual International Public Relations Research Conference, Holiday Inn University of Miami Coral Gables, Florida.
33. Hsu, SY, Chang, CC, & Lin, TT 2016. An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling. British Food Journal, 118(1), 200-216
34. Hutomo, Satria. 2018. Analysis of the Effect of Perception on Organic Food Products on Intention to Make Purchases. Surakarta: Faculty of Economics and Business, University of Muhammadiyah Surakarta.
35. Irawan, Indra Ade., 2018. Effect Of Trust, Convinience, Security And Quality Of Service On
36. Online Purchase Decision (Consumer Case Study In South Tangerang Area). Journal of Economics/Volume XXIII, No. 01, March 2018: 114-122
37. Junaedi, SMF 2005. Effect of Environmental Awareness on Purchase Intention of Green Products: Study of Environmentally Insight Consumer Behavior. Journal of Management and Business, 9(2), pp. 189-201.
38. Joo Tang, Mui., Eang Teng Chan. The Impact of Online Advertising on Generation Y's Purchase Decision in Malaysia. World Academy of Science, Engineering and Technology International Journal of Humanities and Social Sciences Vol:11, No:4, 2017
39. Jotikasthira, Chotima. 2017. Factors Associating with Purchasing Decision of Gems and Jewelry and Possible Implications of Online Marketing to Empowering Entrepreneur's Sale Performance. International Journal of Applied Computer Technology and Information Systems: Volume 7, No.2, October 2017
40. Commander. 2019. The Effect of Marketing Mix on Consumer Decisions to Buy Toyota Rush at PT Deltamas Surya Indah Mulia Medan City Hall Branch. Medan: University of North Sumatra
41. Karn, S., & Swain, SK (2017). Health consciousness through wellness tourism: a new dimension to new age travelers'. African Journal of Hospitality, Tourism and Leisure, 6(3), 1–9.
42. Kasali, Rhenald. 2005. “Nine Business Phenomena”, MSS student society management, FEUI Official Site
43. Kertajaya, 2007, Hermawan Kertajaya on Marketing. Soft Cover Edition, Mizan Media Utama, Bandung
44. Kotler, Philip., Keller, Kevin. 2016. Marketing Management, 15th. New Jersey Edition: Pearson Pretice Hall, Inc.
45. Kotler, Philip., Armstrong, Gary. 2014. Principles of Marketing. Jakarta: Erlangga
46. Kuncoro, Mudrajad. 2011. Quantitative Methods Theory and Applications for Business & Economics, Yogyakarta: YKPN College of Management
47. Kutresnaningdian. 2012. The Role of Health Awareness and Attention to Food Safety on Consumer Attitudes and Interests in Buying Organic Food. Journal of Management ScienceVol 2, No 1 (2012)
48. Be beautiful, Laura; Merisa; Siahaan, Rianty_Agustina. 2018. The Influence of Product Innovation and Service Quality to Buying Decision and the Impact to Repeat Buying at Progo Road Bandung .The Asian Journal of Technology Management; Bandung Vol. 11, Iss. 2, (2018): 118-124.
49. Lubis, Inspiration. 2017. Consumer Perception of Purchase Intention of Organic Food Products in Bandar Lampung. Bandar Lampung: Faculty of Economics and Business, University of Lampung.
50. Michaelidou, N. and LM. Hassan. 2008. The Role of Health Consciousness, Food Safety Concern and Ethical Identity on Attitudes and Intentions towards Organic Food. International Journal of Consumer Studies. 32:163–170
51. Monroe. 2003. Pricing Making Profitable Decisions. New York: The McGrawHill Companies, Inc.
52. Nugrahadi, EW 2002. Organic Agriculture as an Alternative Technology in Efforts to Produce Green Products. Journal of Business and Management Vol.2.No.1,2006
53. Nushrat et al. 2017.Factors Affecting Smartphone Purchase Decisions of Generation-Y. The Journal of Contemporary Issues in Business and Government 2017 Volume 23, Number 1, pp 47 - 65
54. Oetoro, S., Parengkuan, E., Parengkuan, J. 2012. Smart Eating. Jakarta : Gramedia Pustaka Utama
55. Olson, Jerry. Paul, Peter. 2014. Consumer behavior and marketing strategy. Edition. Nine. Book 2. Publisher Salemba Empat.jakarta
56. Parhusip, Arnold Arianto. 2018.Factors Influencing Consumer Decisions to Buy Hydroponic Vegetables in Medan City. University of Northern Sumatra
57. RA. Raof, N Othman et al. 2017. Consumer's Purchase Decision towards Canned Pineapple Products in Malaysia. International Journal of Business and Social Science Volume 8 • Number 9 • September 2017
58. Permadi Putra, Giardo. Zainul Arifin. Sunarti. 2017. The Effect of Product Quality on Purchase Decisions and Its Impact on Consumer Satisfaction (Survey of Business Administration Students, Faculty of Administrative Sciences batch 2013 and 2014 Universitas Brawijaya who Purchased Campus Data Packages). Journal of Business Administration (JAB)|Vol. 48 No.1 July 2017.
59. Qurroh Ayuniyyah, Didin Hafidhuddin, Hambari Hambari. 2016. Factors Affecting Consumers' Decision in Purchasing MUI Halal-Certified Food Products. Tazkia Islamic Finance and Business Review Volume 10.2
60. Rahmah, K., Sumarwan, U., & Najib, M. (2018). The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor. Journal of Consumer Sciences, 3(2), 01-15.https://doi.org/10.29244/jcs.3.2.01-15
61. Transport. 2015. Marketing Research. Gramedia Pustaka Utama, Jakarta
62. Rizkiansah, Kurniati, Imelda. 2018. Analysis of Personal and Psychological Factors in the Hydroponic Vegetable Purchase Decision Process in Pontianak City.
63. Rossi, P., Adilson, B., & Bakpayev, M. (2015). Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions. Journal of Retailing and Consumer Services
64. Roslina. 2010. Brand Image: Dimensions, Development Process And. The measurement. Journal of Business and Management, Volume 6 No 3, May 2010
65. Russel, RS and Taylor, BW, 2011, Operations Management Creating Value. Along The Supply Chain Seventh Edition, New York
66. Savira, and Prihtanti. 2019. Analysis of Hydroponic Vegetable Demand at PT Hidroponik Agrofarm Bandungan. Agrilan, Volume 7 No. June 2, 2019
67. Schiffman and Kanuk. 2018. Consumer behavior. Jakarta: Index
68. Shabrin, Nushrat et al. 2017. Factors affecting smartphone purchase decisions of generation-Y [online]. Journal of Contemporary Issues in Business and Government, The, Vol. 23, No. 1, Jul 2017: 47-65
69. Shaharudin, MR., JJ. Pani, SW. Mansor, and SJ. Elias. 2010b. Factors Affecting Purchase Intention of Organic Food in Malaysia's Kedah State. Cross-Cultural Communication. 6(2): 105-116.
70. Shaok, Zhang. 2018. The Influence Of Social Media And Sales Promotion On Customer Purchasing Decision On Uber In Cikarang Area. President University: Jakarta
71. Sita, Parwathy Debby. 2018. Analysis of the Effect of Marketing Mix on Children's Toothpaste Purchase Decisions (Cussons Kids Toothpaste Brand Case). Masters (S2) thesis, Bakrie University.
72. Please, Ulber. 2015. Social Research Methods. Bandung: Refika Aditama
73. Septiani, Najib, and Sumarwan. 2019. Egoistic and Altruistic Motives on The Purchasing Behavioral Model of Organic Food in the Indonesian Market
74. Setiadi. 2013. Consumer Behavior (revised edition). Jakarta : Kencana Perdana Media Group
75. Suharjana. 2012. The Importance of Aerobic Fitness for Every Athlete Competing in Multi-Event Championships. Medikora Vol. IX, No 1. Yogyakarta: Yogyakarta State University.
76. Sugiyono. 2017. Quantitative, Qualitative, and R&D Research Methods. Bandung : Alphabeta
77. Supranto . 2011, Measurement of Customer Satisfaction Level. Jakarta: Rineka Cipta,
78. Susilawati. 2019. The basics of hydroponic farming. Palembang: Sriwijaya University
79. Swastika, Sri, Yulfida, Ade, Sumitro Yogo. 2017. Hydroponic Vegetable Cultivation (Planting without soil media). Agricultural Technology Research Center
80. Trina E. Tallei, Inneke FM Rumengan, Ahmad A. Adam. 2017. Hydroponics for Beginners. Manado: LPPM Unsrat
81. Tung Anh TRAN et al. 2020. The Roles of Health Consciousness and Service Quality toward Customer Purchase Decisions. Journal of Asian Finance, Economics and Business Vol 7 No 8 (2020) 345–351
82. Thamrin, Abdullah. 2013. Marketing Management. Jakarta: Rajawali Press.
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Published
2022-02-18
How to Cite
Papilaya, J. E., Massie, J. D., & Tawas, H. N. (2022). Factors Affecting Hydroponic Vegetable Purchase Decisions. International Journal on Orange Technologies, 4(2), 9-21. Retrieved from https://journals.researchparks.org/index.php/IJOT/article/view/2745
Section
Articles
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