Marketing Strategies of Ice Cream Companies in India
Keywords:
marketing, Ice cream, companies
Abstract
Although India is the world's largest milk and dairy products producer, it is surprising to see that ice cream consumption remains low at 400 ml. The Indian ice cream market is expected to grow to over 50% from 2019 to 2022, owing to several factors, including ice cream varieties available for the consumers, such as soft ice cream and hard ice cream.
The Indian ice cream market consists of both Indian and international brands. These brands are present across metropolitan cities, small towns, and even rural areas. While big brands account for a significant share of the market in cities, it is mostly the unorganised players contributing significantly to its growth in rural areas.
References
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6. Farrokh, Dr Kaveh. "The Unknown Origins of Ice Cream in Ancient Iran". Dr. Kaveh Farrokh. Archived from the original on 4 February 2023. Retrieved 5 April 2023. The origins of the ice cream refreshment can be traced to ancient Iran where the technology to manufacture and store ice was invented as far back as 400 BCE or during the tenure of the Achaemenid Empire.
7. Book of Firsts. RW Press. ISBN 978-1-909284-29-6. c. 550–530 BC, First mention of flavoured snow or ice: during the Persian Empire
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13. Goldstein, Darra, ed. (2015). The Oxford Companion to Sugar and Sweets.
14. Weir, Caroline; Weir, Robin (2010). Ice Creams, Sorbets & Gelati:The Definitive Guide. p. 217.
15. Caroline Liddell, Robin Weir (15 July 1996), Frozen Desserts: The Definitive Guide to Making Ice Creams, Ices, Sorbets, Gelati, and Other Frozen Delights, Macmillan, 1996, ISBN 978-0-312-14343-5, Kulfi is the traditional Indian ice cream and has a strongly characteristic cooked-milk flavor and dense icy texture. [...] The basis of making kulfi is to reduce a large volume of milk down to a very small concentrated amount...
16. Day, Ivan (2009). Cooking in Europe, 1650-1850. Westport, Conn.: Greenwood Press. ISBN 978-0-313-34625-5. OCLC 428816114.
17. Weir, Caroline; Weir, Robin (2010). Ice Creams, Sorbets & Gelati:The Definitive Guide. p. 9.
18. Powell, Marilyn (2005). Cool: The Story of Ice Cream. Toronto: Penguin Canada. ISBN 978-0-14-305258-6. OCLC 59136553.
2. "Dickie Dee men still pedalling bikes, ringing bells, selling treats". CBC News. August 3, 2015. Retrieved June 21, 2017.
3. Steele, Lauren (May 27, 2016). "An International Guide to Snacking". Men's Journal. Retrieved June 21, 2017.
4. Sheraton, Mimi (19 July 1978). "The Best Commercial Brands". The New York Times. "Ice Cream Labeling: What Does it all Mean?". International Foodservice Distributors Association. Archived from the original on 14 May 2008. Retrieved 9 August 2008.
5. "Ice Cream's Identity Crisis". The New York Times. 17 April 2013. Archived from the original on 2 January 2017. Retrieved 1 January 2017.
6. Farrokh, Dr Kaveh. "The Unknown Origins of Ice Cream in Ancient Iran". Dr. Kaveh Farrokh. Archived from the original on 4 February 2023. Retrieved 5 April 2023. The origins of the ice cream refreshment can be traced to ancient Iran where the technology to manufacture and store ice was invented as far back as 400 BCE or during the tenure of the Achaemenid Empire.
7. Book of Firsts. RW Press. ISBN 978-1-909284-29-6. c. 550–530 BC, First mention of flavoured snow or ice: during the Persian Empire
8. Marks, Gil (17 November 2010). Encyclopedia of Jewish Food. HMH. ISBN 978-0-544-18631-6. Archived from the original on 3 April 2023. Retrieved 13 February 2021.
9. Clarke, Chris (2004). Science of Ice Cream. Royal Society of chemistry. p. 4.
10. "Nice ice, baby: what's in those pricier Japanese shaved ice desserts". South China Morning Post. 18 August 2019. Archived from the original on 22 May 2020. Retrieved 8 April 2020.
11. "The Pillow Book". World History Encyclopedia. Archived from the original on 13 April 2021. Retrieved 8 April 2020.
12. Yako, Nao (26 September 2019). "Natural ice becoming popular source for shaved frozen treat". Honolulu Star-Advertiser. Archived from the original on 17 August 2022. Retrieved 9 April 2020.
13. Goldstein, Darra, ed. (2015). The Oxford Companion to Sugar and Sweets.
14. Weir, Caroline; Weir, Robin (2010). Ice Creams, Sorbets & Gelati:The Definitive Guide. p. 217.
15. Caroline Liddell, Robin Weir (15 July 1996), Frozen Desserts: The Definitive Guide to Making Ice Creams, Ices, Sorbets, Gelati, and Other Frozen Delights, Macmillan, 1996, ISBN 978-0-312-14343-5, Kulfi is the traditional Indian ice cream and has a strongly characteristic cooked-milk flavor and dense icy texture. [...] The basis of making kulfi is to reduce a large volume of milk down to a very small concentrated amount...
16. Day, Ivan (2009). Cooking in Europe, 1650-1850. Westport, Conn.: Greenwood Press. ISBN 978-0-313-34625-5. OCLC 428816114.
17. Weir, Caroline; Weir, Robin (2010). Ice Creams, Sorbets & Gelati:The Definitive Guide. p. 9.
18. Powell, Marilyn (2005). Cool: The Story of Ice Cream. Toronto: Penguin Canada. ISBN 978-0-14-305258-6. OCLC 59136553.
Published
2024-02-12
How to Cite
Verma, S. (2024). Marketing Strategies of Ice Cream Companies in India. International Journal on Orange Technologies, 6(1), 6-16. https://doi.org/10.31149/ijot.v6i1.5212
Section
Articles
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