THE PERSPECTIVES OF THE DIGITAL MARKETING
Keywords:
digital technologies, digital marketing, business model,, commerce
Abstract
The article highlights the perspectives of digital marketing and its application in the economy. In particular, author gives examples of real world applications of digital marketing and the mainstream research on studying the consumer behavior
References
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2. Klose, M., Lechner, U. “Design of Business Media – An integrated Model of Electronic Commerce”, in Hasemann, W.D., Nazareth, D.L. (eds.): Proceedings of the Fifth Americas Conference on Information Systems (AMCIS'99), Milwaukee, WI, August 13-15, 1999.
3. Chaffey. D (2013), “Definitions of E-marketing vs Internet vs Digital marketing”, Smart Insight Blog, February 16.
4. Parsons A.J, Zeisser M., Waitman R. (1996), “Organizing for digital marketing”, McKinsey Quarterly.
5. Song Y.B (2001), “Proof That Online Advertising Works”, Atlas Institute, Seattle, WA, Digital Marketing Insight.
6. J Chandler Pepelnjak,“Measuring ROI beyond the last ad”, Atlas Institute, Digital Marketing Insight, 2008.
7. A Munshi, MSS MUNSHI (2012), “Digital matketing: A new buzz word”, International Journal of Business Economics & Management Research, Vol.2 Issue 7.
8. Nina Koiso-Kanttila (2004), “Digital Content Marketing: A Literature Synthesis”, Journal of Marketing Management, Volume 20, Issue 1-2, pg-45-65.
9. Michael Trusov, Randolph E. Bucklin, Koen Pauwels (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing: Vol. 73, No.5, pp.90-102.
10. Fred Palumbo, Paul Herbig (1998), "International marketing tool: the Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Publisher: MCB UP ltd.
11. Safarov B. Sh. The models of prognosis of regional tourism's development // International Cross-Industry Research Journal (Perspectives of Innovations, Economics and Business). -Republic of Czech, 2010. - No. 6.-P.80-83
2. Klose, M., Lechner, U. “Design of Business Media – An integrated Model of Electronic Commerce”, in Hasemann, W.D., Nazareth, D.L. (eds.): Proceedings of the Fifth Americas Conference on Information Systems (AMCIS'99), Milwaukee, WI, August 13-15, 1999.
3. Chaffey. D (2013), “Definitions of E-marketing vs Internet vs Digital marketing”, Smart Insight Blog, February 16.
4. Parsons A.J, Zeisser M., Waitman R. (1996), “Organizing for digital marketing”, McKinsey Quarterly.
5. Song Y.B (2001), “Proof That Online Advertising Works”, Atlas Institute, Seattle, WA, Digital Marketing Insight.
6. J Chandler Pepelnjak,“Measuring ROI beyond the last ad”, Atlas Institute, Digital Marketing Insight, 2008.
7. A Munshi, MSS MUNSHI (2012), “Digital matketing: A new buzz word”, International Journal of Business Economics & Management Research, Vol.2 Issue 7.
8. Nina Koiso-Kanttila (2004), “Digital Content Marketing: A Literature Synthesis”, Journal of Marketing Management, Volume 20, Issue 1-2, pg-45-65.
9. Michael Trusov, Randolph E. Bucklin, Koen Pauwels (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing: Vol. 73, No.5, pp.90-102.
10. Fred Palumbo, Paul Herbig (1998), "International marketing tool: the Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Publisher: MCB UP ltd.
11. Safarov B. Sh. The models of prognosis of regional tourism's development // International Cross-Industry Research Journal (Perspectives of Innovations, Economics and Business). -Republic of Czech, 2010. - No. 6.-P.80-83
Published
2020-12-21
How to Cite
PhD. Porsayev G. (2020). THE PERSPECTIVES OF THE DIGITAL MARKETING. International Journal of Human Computing Studies, 2(6), 19-21. https://doi.org/10.31149/ijhcs.v2i6.1018
Section
Articles
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