Business missions for Export Development

Abstract

Marketing tools, like weapons, can be divided into two large groups. This can be both in advertising campaigns, and in personal contacts, to meet with the" counterparty " face to face. As often happens in such situations, there are various intermediate, less frequently used, but also more effective "types of weapons". Such hybrid forms. For marketing, a good example is business missions. How the participant understands that this tool works in the market also determines its effectiveness - the volume of sales and the number of new counterparties