A Framework for an Electronic Marketing Delivery System Using Drone
Keywords:
E-marketing, Online Delivery System, E-commerce, Last-Mile, UAV, Geocode
Abstract
The Novel COVID-19 global outbreak has further increased the benefits and importance of business continuity in challenging scenarios like this pandemic. The impact of technology in the marketing system cannot be over emphasized. This project work has explored the use of the unmanned aerial vehicle (UAV) popularly known as drone in an electronic marketing delivery system to improve the delivery services offered by online shops/ e-businesses which encourages speed in the delivery of goods/ items. A model has been created for the implementation of this system. The Geocode and general Google map API has been used to get a marker for the source and destination on the map that tracks the longitude and latitude of the delivery destination delivery location. The development of the system has focused on the development of the software and not the synchronization of the software and the drone. The system has performed well meeting all the demands of the process.
References
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[37] Wang, C., Mao, Z., O'Kane, J., & Wang, J. (2016). An exploration on e-retailers’ home delivery–strategic elements and their prioritisation. Business Process Management Journal.
[38] Welch, A. (2015). A cost-benefit analysis of Amazon Prime Air. “Student Research, Creative Works, and Publications”.
[39] Woźniakowski, T., Zmarzłowski, K., & Nowakowska, M. (2018). Automation and innovations in logistic processes of electronic commerce. Information Systems in Management, 7(1), 72-82.
[40] Wurbel, H. (2017). Framework for the evaluation of cost-effectiveness of drone use for the last-mile delivery of vaccines. University of Barcelone, ISGlobal, June, 13.
[41] Xu, J. (2017). Design perspectives on delivery drones. RAND.
[42] Yazdanifard, R., Agodi, T., & Alizadeh, S. (2011). How unreliable delivery system affects e-marketing effectiveness. In Proceedings of 2011 International Conference on Information Communication and Management, 16, (pp. 10-14)
[2] Bappy, A. M., Asfak-Ur-Rafi, M., Islam, M., Sajjad, A., & Imran, K. N. (2015). Design and development of unmanned aerial vehicle (Drone) for civil applications (Doctoral dissertation, BRAC University).
[3] Brar, S., Rabbat, R., Raithatha, V., Runcie, G., & Yu, A. (2015). Drones for deliveries. Sutardja Center for Entrepreneurship & Technology, University of California, Berkeley, Technical Report, 8, 2015.
[4] Cao, D., Qin, S., & Liu, Y. S. (2013). Advances in conceptual design theories, methodologies, and applications. Advances in Mechanical Engineering, Hindawi Publishing Corporation
[5] Chitta, S., & Jain, R. K. (2017). Last Mile Delivery Using Drones. Technology Convergence, innovation & Decision Sciences at: Seoul, South Korea [Online]
[6] Cohn, P., Green, A., Langstaff, M., & Roller, M. (2017). Commercial drones are here: The future of unmanned aerial systems. McKinsey & Company.
[7] Culus, J., Schellekens, Y., & Smeets, Y. (2018). A Drone’s eye view. Overview of the Belgian UAV ecosystem & the development of commercial drone applications in Belgium.
[8] Dai, X. (2015). Aranica: Commercialization of a Drone Mapping and Sensing Technology (Master's thesis, UiT Norges arktiske universitet).
[9] Dayarian, I., Savelsbergh, M., & Clarke, J. P. (2020). Same-day delivery with drone resupply. Transportation Science, 54(1), 229-249.
[10] Dehkordi, G. J., Rezvani, S., Rahman, M. S., Nahid, F. F. N., & Jouya, S. F. (2012). A conceptual study on E-marketing and its operation on firm's promotion and understanding customer's response. International Journal of Business and Management, 7(19), 114.
[11] Desloovere, W. (2020). An evaluation of the potential to use drone deliveries as last-mile logistics: In Jämtland.
[12] Drăghici, G., & Banciu, F. (2004) Development of A Conceptual Design Methodology for Products.
[13] Gohram. (2017). Strategic Network Design for Delivery by Drones Under Service-based Competition (Doctoral dissertation, University of Waterloo).
[14] He, Z. (2015, August). External Environment Analysis of Commercial-use drones. In 2015-1st International Symposium on Social Science (pp. 315-318). Atlantis Press.
[15] Hwang, J., Lee, J. S., & Kim, H. (2019). Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age. International Journal of Hospitality Management, 81, 94-103.
[16] Insights, C. B. (2019). 38 ways drones will impact society: From fighting war to forecasting weather UAVs change everything.
[17] Jenkins, D., Vasigh, B., Oster, C., & Larsen, T. (2017). Forecast of the commercial UAS package delivery market. Embry-Riddle Aeronautical University.
[18] Kambire, P. S., Auti, A. S., Barge, A. A., & Badadapure, P. R. (June, 2019). Drone Delivery System. “International Research Journal of Engineering and Technology (IRJET)”, 6(6), 488-491
[19] Kim, H. W. (2017). Delivery agent service system using drone based on iot technology. International Journal of Applied Engineering Research, 12(20), 9752-9756.
[20] Knobloch, M., & Schaarschmidt, M. (2020). What impedes Consumers’ Delivery Drone Service Adoption? A Risk Perspective. Fachbereich Informatik.
[21] Kovač, I., Naletina, D., & Kuvač, A. (2017). The significance and importance of delivery in electronic commerce.
[22] Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 1st Edition
[23] Lohn, A. J. (2017). What's the buzz? The city-scale impacts of drone delivery (No. RR-1718-RC).
[24] Manocha, T., Sahni, M. M., & Nayyar, P. (2017). Next G-logistics: unmanned aerial vehicles or drones. International Journal of Marketing and Technology, 7(4), 44-55.
[25] Merkert, R., & Bushell, J. (2020). Managing the drone revolution: A systematic literature review into the current use of airborne drones and future strategic directions for their effective control. Journal of Air Transport Management, 89, 101929.
[26] Nentwich, M., & Hórvath, D. M. (2018). Delivery drones from a technology assessment perspective. Overview report, (2018-01).
[27] Nezamabad, M. N. (2011). The impact and benefits of Internet on marketing mix. Australian Journal of Basic and applied sciences, 5(9), 1784-1789.
[28] Pandit, V., & Poojari, A. (2014). A study on amazon prime air for feasibility and profitability: A graphical data analysis. IOSR Journal of Business and Management, 16(11), 06-11.
[29] Seakhoa-King, S., Balaji, P., Alvarez, N. T., & Knottenbelt, W. J. (2019, March). Revenue-driven scheduling in drone delivery networks with time-sensitive service level agreements. In Proceedings of the 12th EAI international conference on performance evaluation methodologies and tools (pp. 183-186).
[30] Sileyew, K. J. (2019). Research Design and Methodology. In Text Mining-Analysis, Programming and Application. IntechOpen.
[31] Silver B., Mazur M., Wisniewski A., & Babicz A. (2017). Welcome to the era of drone-powered solutions: a valuable source of new revenue streams for telecoms operators. Communications Review / July 2017 Insights for telecom, cable, satellite, and Internet executives.
[32] Smith, P. R., & Chaffey, D. (2008). eMarketing excellence: Planning and optimizing your digital marketing. Routledge.
[33] Strieber, L. (2018). Safety Meets Efficiency: The Medical Device Drone's Role in Bringing about a Workable Regulatory Framework for Commercial Drones. J. Air L. & Com., 83, 421.
[34] Svedic, Z. (2004). E-marketing strategies for e-business (Doctoral dissertation, Faculty of Business Administration-Simon Fraser University).
[35] Sylvester, G. (Ed.). (2018). E-agriculture in action: Drones for agriculture. Food and Agriculture Organization ofn the United Nations and International Telecommunication Union.
[36] United Nations Children’s Fund, UNCF (2019) Evaluation of Innovation in UNICEF Work Case Study: Drones for Delivering Results for Children. UNICEF, New York, 10017
[37] Wang, C., Mao, Z., O'Kane, J., & Wang, J. (2016). An exploration on e-retailers’ home delivery–strategic elements and their prioritisation. Business Process Management Journal.
[38] Welch, A. (2015). A cost-benefit analysis of Amazon Prime Air. “Student Research, Creative Works, and Publications”.
[39] Woźniakowski, T., Zmarzłowski, K., & Nowakowska, M. (2018). Automation and innovations in logistic processes of electronic commerce. Information Systems in Management, 7(1), 72-82.
[40] Wurbel, H. (2017). Framework for the evaluation of cost-effectiveness of drone use for the last-mile delivery of vaccines. University of Barcelone, ISGlobal, June, 13.
[41] Xu, J. (2017). Design perspectives on delivery drones. RAND.
[42] Yazdanifard, R., Agodi, T., & Alizadeh, S. (2011). How unreliable delivery system affects e-marketing effectiveness. In Proceedings of 2011 International Conference on Information Communication and Management, 16, (pp. 10-14)
Published
2021-05-05
How to Cite
Nanwin, D. N., Ofor, W. D., & Ekuase, U. E. (2021). A Framework for an Electronic Marketing Delivery System Using Drone. International Journal of Human Computing Studies, 3(3), 18-25. https://doi.org/10.31149/ijhcs.v3i3.1850
Section
Articles
Copyright (c) 2021 Nanwin, Domaka Nuka
This work is licensed under a Creative Commons Attribution 4.0 International License.
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