The Ability to Form a Brand of The Tourist Destination of Bukhara Based on The Existing Image
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The article discusses the ability to form a brand of the tourist destination of Bukhara based on the existing image. As well as products and services, tourism areas are leaving the global tourism market in the same historical period, when the number of travel destinations offering similar types of travel is growing, becoming more and more global with their own brand
Decree of the President of the Russian Federation of May 19, 2017 No. PP-2980 "On measures to accelerate the development of the tourist potential of the city of Bukhara and the Bukhara region in 2017-2019."
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