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The article discusses the ability to form a brand of the tourist destination of Bukhara based on the existing image. As well as products and services, tourism areas are leaving the global tourism market in the same historical period, when the number of travel destinations offering similar types of travel is growing, becoming more and more global with their own brand


tourism brand tourist destination products and services tourism areas tourism market

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How to Cite
Bozorova Sitora Kodirovna. (2021). The Ability to Form a Brand of The Tourist Destination of Bukhara Based on The Existing Image. International Journal on Economics, Finance and Sustainable Development, 3(3), 372-377.


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