Marketing Mix Factors that Influence the Interest of Tourist Visits to Tourism Objects in Minahasa Tenggara Regency During the Covid-19 Pandemic
Keywords:
Product, Price, Place, Promotion, Visiting Interest
Abstract
Tourism is an important source of income for a country. With the existence of tourism, a country or more specifically the Regional Government where the tourist attraction is located can earn income from the income of each tourist attraction. The purpose of this study was to determine whether the factors of the Marketing Mix (Product, Price, Place, Promotion) had a simultaneous or partial effect on Tourist Visiting Interests to tourist objects in Southeast Minahasa Regency during the covid-19 pandemic. This research is categorized as quantitative research and uses associative research methods. The population in this study are tourists who visit tourism objects in Southeast Minahasa district. The sample used was 96 respondents. The data collection method used confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS 25 application program. The results showed that Product, Price, Place and Location factors simultaneously had a positive and significant effect on Tourist Visiting Interest.
References
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2. Angela Ya-Ping Chang. (2017). A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention In Tourism Industry. EURASIA Journal of Mathematics, Science and Technology Education. Vol. 13. No. 12. 2017.https://www.ejmste.com/download/a-study-on-the-effects-of-sales-promotion-on-consumer-involvement-and-purchase-intention-in-tourism-5217.pdf Retrieved March 1, 2021.
3. Budi Susanto., Nursamsu (2020). The Effect of Marketing Mix and Destination Image on Revisit Interests in Selo Park Nganjuk Tourism Village. Journal of Entrepreneurship Research (JRE). Volume 3, No. 1, (2020).http://journal.umg.ac.id/index.php/jre/article/view/1284 Accessed March 1, 2021.
4. Buchari Alma, (2011), Marketing Management and Service Marketing, Imprints of Abandonment, Alfabeth, Bandung.
5. Devi, Ayuni., Mailani, Hamdani., and Irmawaty. (2019). The Effect of Marketing Mix on Interest and Decision of Tourist in Choosing Religious Tourism. Vol. 1 No. 1. 2019.http://jurnal.ut.ac.id/index.php/jelajah/article/view/452 Retrieved March 1, 2021.
6. Dr. Sima, Ghaleb, Magatef. (2015). The Impact of Tourism Marketing Mix Factors on the Satisfaction of Inbound Tourists to Jordan. International Journal of Business and Social Science. Vol. 6 No.7. 2015.http://www.ijbssnet.com/journals/Vol_6_No_7_July_2015/5.pdf . Retrieved March 1, 2021.
7. Fauzi., Tulus, Suryanto., Erike, Anggraeni., and Muhammad, Nasor. (2020). The Effect of Tourism Image, Service Quality, and Promotion on Religious Tourism Interest in Pringsewu Regency. Journal of Islamic Economics and Business. Vol. 6 No. 1. 2020. https://e-journal.unair.ac.id/JEBIS/article/view/18713 Retrieved March 1, 2021.
8. Herwat, Setiawan., Hasyim., and Rina Mutiara. (2020). Marketing Mix and Trust as A Visiting Intention Factors. Journal of Multidisciplinary Academic. Vol. 4 No. 6. 2020.https://www.kemalapublisher.com/index.php/JoMA/article/view/505. Retrieved March 1, 2021.
9. Hernita, Kurniasari., Achmad Fianto., and Candraningrat. (2019). The Influence of Marketing Mix, Word of Mouth, Destination Image and Destination Branding on Interest in Visiting Ria Kenjeran Beach Tourism. Journal of Applied Management and Business. Vol. 1 No, 3. 2019.https://jurnal.dinamika.ac.id/index.php/jimi/article/view/3180 Retrieved March 1, 2021.
10. Ich, Diana, Sarah, Dhiba., and Ayun Maduwinarti. (2014). Analysis of the Effect of Service Marketing Mix on Visitors' Interest in Tourism Objects, Dr. Health Museum. Adhyatma, MPH Surabaya. Journal of Economics & Management Science. Vol. 1. No. 1.http://jurnal.untag-sby.ac.id/index.php/jmm17/article/view/315 Retrieved March 1, 2021.
11. Kartika Dewi. (2019). The Influence of Tourism Products and Price Policies on Tourist Visits Interest. Journal of Tourism Media, Volume 17, Number 2. https://www.ijicc.net/images/vol9iss12/91207_Foster_2019_E_R.pdf.Retrieved February 18, 2021.
12. Kotler and Keller. (2012). Marketing Management. edition 12, Jakarta: Erlangga.
13. Kotler, Philips and Gary Armstrong (2016). Marketing Management 16 edition. New Jersey: Pearson.
14. K. Jayaprakash. (2016). Factors Influencing The Tourists to Visit Udhagamandalam. International Journal of Management and Social Science Research Review. Vol. 1 Issue 25. 2016.https://www.researchgate.net/publication/321051267_FACTORS_INFLUENCING_THE_TOURISTS_TO_VISIT_UDHAGAMANDALAM Retrieved March 1, 2021.
15. M, Syarifuddin Rosyid., Joko, Suyono., and Damasari, Elisabeth, (2019). The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest. International journal of Entrepreneurship and Business Development. Vol. 3 No. 1. 2019.https://jurnal.narotama.ac.id/index.php/ijebd/article/view/945Retrieved March 1, 2021.
16. Megasari, Gusandra, Saragih., and Elfitra, Desy, Surya. 2018. Tourist Attraction, Satisfaction and Interest to Visit Repeat Tourist. International Journal for Innovative Research in Multidisciplinary Field. Vol. 4 Issue.12. 2018.https://www.ijirmf.com/wp-content/uploads/201812017.pdf . Retrieved March 1, 2021.
17. Reza, Pahlavi., Sukaria, Sinulingga., and Robert, Sibarani. (2019). Analysis of the Effect of Product and Tourism Promotion on Tours Return Interests in Dairi Regency. International Journal of Research and Reviews. Vol. 6, Issue 10. 2019.http://www.inrein.com/10.4444/ijrr.1002/1438.html Retrieved March 1, 2021.
18. Rizky, Briandana., Caturida, Meiwanto, Doktoralina., and Danto, Sukmajati. (2018). Promotion Analysis of Marine Tourism in Indonesia: A case study. European Research Studies Journal. Vol. 21, Issues. 2. 2018.https://www.researchgate.net/publication/324965014_Promotion_Analysis_of_Marine_Tourism_in_Indonesia_A_Case_Study Retrieved March 1, 2021.
19. Siti Fatimah. (2019).Analysis of the Effect of Destination and Location Image on Revisit Interests. Jogja Maritime Scientific Magazine (MIBJ). Vol. 17 No. 2.https://amptajurnal.ac.id/index.php/MWS/article/view/305. Retrieved 11 February 2021.
20. Schiffman, & Kanuk, (2015). Consumer Behavior. 11th Edition. Global Edition.
21. Sofyan, Badri. (2012). Statistical Methods For Quantitative Research. Yogyakarta: Wave Publisher
22. Sugiono. (2012). Quantitative, Qualitative and R&D Research Methods. Bandung: Alphabeta
23. Tengku, P, L, Bulan., and M, Azmi. The Effect of Marketing Mix Strategy on Revisit Interests in Langsa City Forest Park Green Open Space Tourism Objects. Journal of Management and Finance (JMK). Vol. 8 No. 3 2019https://ejurnalunsam.id/index.php/jmk/article/download/2326/1694/. Retrieved March 1, 2021.
24. Vany Indah Sari. (2021). The Effect of Marketing Mix on Tourist Interest in Visiting the Puti Limo Jurai Studio, Bukit Tinggi City. UMSB Journal of Tourism. Vol. 1 No. 1. 2021).https://jurnal.umsb.ac.id/index.php/ranahpariwisata/article/view/2631. Retrieved March 1, 2021.
25. Vivi Rahmawati., Selmi Dedi., Ritar A, Simatupang. (2019). Effect of Marketing Mix on Intention to Visit (Case Study: Pasir Putih Beach, Manokwari Regency). Vol. 01, No. 01, 2019.http://www.proceedings.undip.ac.id/index.php/copas/article/view/31 Retrieved March 01, 2021.
26. Vera, Clara, Simanjuntak. (2016). Marketing Mix Effect of Interest to Visit in the Lake Toba (Case study: Balige and Saosir). The Management journal of Sales and Marketing. Vol. 01. No. 02.https://www.e-journal.stiebiniaga.ac.id/index.php/management/article/view/19 Retrieved March 1, 2021.
27. Li, X., Wang, B., Hu, Q., Yapanto, L. M., & Zekiy, A. O. (2021). Application of artificial neural networks and fuzzy logics to estimate porosity for Asmari formation. Energy Reports, 7, 3090–3098. https://doi.org/10.1016/j.egyr.2021.05.034
28. Kankaew, K., Yapanto, LM, Waramontri, R., Arief, S., Hamsir, Sastrawati, N., & Espinoza-Maguiña, MR (2021). Supply chain management and logistics presentation: Mediation effect of competitive advantage. Uncertain Supply Chain Management, 9(2), 255–264.https://doi.org/10.5267/j.uscm.2021.3.007
29. Yapanto, LM, Tanipu, F., Paramata, AR, & Actors, E. (2020). THE EFFECTIVENESS OF FISHERY COOPERATIVE INSTITUTIONS. 17(25), 1329–1338.
30. Lasut, RF, Mandey, SL, Jan, AH. (2021). Analysis of the Effect of Service Quality and Premium Amount on Collectability Levels and Participant Satisfaction as Intervening Variables at BPJS Kesehatan Manado Branch. 633–646.
31. Musa, FNH, Tumbel, A., & Wullur, M. (2021). Discipline Analysis Of Work, Motivation And Loyalty Towards Employee Performance (Case Study At Gorontalo State University). 449–462.
Published
2021-08-21
How to Cite
Mawu, K. S., A, W. J., & Wulur, M. (2021). Marketing Mix Factors that Influence the Interest of Tourist Visits to Tourism Objects in Minahasa Tenggara Regency During the Covid-19 Pandemic. International Journal on Economics, Finance and Sustainable Development, 3(8), 110-131. https://doi.org/10.31149/ijefsd.v3i8.2118
Section
Articles
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