Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing

  • Khayrullaeva Nilufarbeim Nematilloyevna PhD student of BukhSU, Lecturer of Department of Tourism and Hotel management, Uzbekistan
  • Narzullayeva Gulchekhra Salimovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan
  • Tairova Masuma Muxammedovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan
Keywords: genesis, hotel service, consumer-oriented marketing, marketing strategy, communication, quality, manufacture

Abstract

In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.

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Published
2021-12-20
How to Cite
Nematilloyevna, K. N., Salimovna, N. G., & Muxammedovna, T. M. (2021). Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing. International Journal on Economics, Finance and Sustainable Development, 3(12), 61-69. https://doi.org/10.31149/ijefsd.v3i12.2519
Section
Articles