Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing
Keywords:
genesis, hotel service, consumer-oriented marketing, marketing strategy, communication, quality, manufacture
Abstract
In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
References
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23. Gulchehra, N. (2020). THE IMPORTANCE OF SUSTAINABLE AND EDUCATIONAL TOURISM IN THE INTERNATIONAL PANDEMIC PERIOD (ON THE EXAMPLE OF UWTO AND UZBEKISTAN). ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 1(1).
24. Кадирова, Ш. Ҳ., & Хайруллаева, Н. Н. (2017). ИНТЕГРАЦИЯ СТРАТЕГИИ НА СЕРВИСНЫХ ПРЕДПРИЯТИЯХ (ПРИМЕР ГОСТИНИЦ БУХАРЫ “МАЛИКА”). In СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И АКТУАЛЬНЫЕ ВОПРОСЫ РАЗВИТИЯ ТУРИЗМА И ГОСТИНИЧНОГО БИЗНЕСА В РОССИИ (pp. 462-469).
25. Nematillokizi, K. N., Nematillokizi, K. N., Khabibulloevna, K. S., & Salimovna, N. G. (2020). PROFESSIONAL PROFIENCY PROGRESS IN A FOREIGN LANGUAGE ON THE EXAMPLE OF STUDENTS OF TOURISM. Journal of Critical Reviews, 7(6), 1249-1255.
2. Batyrova N.S. Methodological foundations for the development and implementation of a sustainable development strategy of an economic entity [Text] / NS Batyrova // Economic analysis: theory and practice. - 2014. - No. 44. - S. 14-23.
3. Bondarenko G.A. Management of hotels and restaurants / G. A. Bondarenko. - M.: New knowledge, 2006 .-- 365 p.
4. Vakulenko R. Ya. Hotel Management / R. Ya. Vakulenko, E.A. Kochkurova. - M.: University book; Logos, 2008. –318 p.
5. Volkov, Yu.F. Hotel and tourism business / Yu.F. Volkov - Rostov-n / D: Phoenix, 2008 .-- 638 p.
6. GaleevaR.B. Methodology for assessing the quality of hotel services [Text] / R.B. Galeeva // Practical Marketing. - 2006. - No. 12. - Pp. 13-18.
7. Gorenburgov M. A. Hotel management / M. A. Gorenburgov, V. V. Goncharov. - SPb. : Troitsky Most, 2013 .-- 376 p.
8. Efremova, M.V. Analysis of the quality of hotel services based on process approach [Text] / M. V. Efremova, O. V. Chkalova // Economic analysis: theory and practice. - 2014. - No. 26. - S. 10-16.
9. Kobyak M. V. How to ensure high quality of hotel services? Strategy for managing the quality of products and services in the hotel business [Text] / Mikhail V. Kobyak // Russian Journal of Entrepreneurship. - 2011. - No. 5 (2). - S. 156-160.
10. Kuskov, A.S. Hospitality / A.S. Kuskov. - M.: Dashkov and K, 2009 .-- 328 p.
11. Korneev N.V. Technology of hotel service / N. V. Korneev, Yu. V. Korneeva, I. A. Emelina. - M.: Academy, 2011 .-- 271 p.
12. Lanskov D.P. Analysis of the quality of services as a necessary condition for increasing the competitiveness of service organizations [Text] / D. P. Lanskov // Economic Sciences. - 2011. - No. 1 (74). - S. 138-140.
13. Makrinova, E.I. Increasing the loyalty of personnel of organizations providing tourism services through the use of incentive programs [Text] / E.I. Makrinova, N.A. Avilova, V.V. Lysenko // Fundamental research. - 2016. - No. 1-1. - S. 176-181.
14. Makrinova, E.I. State and development trends of the regional market of hotel services [Text] / E.I. Makrinova, E.O. Holy // Fundamental Research. - 2014. - No. 5-3. - S. 539-543. 152. Tolstova A.E. The concept and features of hotel services asthe object of civil legal relations [Text] / A.E. Tolstova // Historical, philosophical, political and legal sciences, cultural studies and art history. Questions of theory and practice. - Tambov: Diploma, 2009. - No. 1 (2). - S. 91-96.
15. Morozova, M.A. Model for choosing the optimal quality of a network hotel product [Text] / M.А. Morozova // Bulletin of INZHEKON. Series: Economy. –2011. - No. 3. - S. 257-264.
16. Sadardinova, L. K. Hotel services [Text] / L. K. Sadardinova // Tourism: law and economics. - M.: Jurist, 2007. - No. 1. - P. 6-9
17. Sorokina A.V. Organization of service in hotels and tourist complexes / A.V. Sorokin. - M .: Alpha-M: INFRA-M, 2011 .-- 304 p
18. Turkovsky, M. Marketing of hotel services / M. Turkovsky -M.: Finance and Statistics, 2006 .-- 295 p. : ill., table
19. Muhammedrisaevna, T. M. S., Bayazovna, G. N., & Kakhramonovna, D. A. (2020). Goal and objectives of integrated marketing communications. Economics, (2 (45)).
20. Таирова, М. М. (2018). Уровень развития туристской инфраструктуры в Республике Узбекистан. Вопросы науки и образования, (15 (27)).
21. Tairova, M. M., & Hamidov, M. H. (2016). Administrative methods of marketing in entrepreneurship activity. Интеграция наук, (2), 25-26.
22. Nematillokizi, K. N., Nematillokizi, K. N., Khabibulloevna, K. S., & Salimovna, N. G. (2020). PROFESSIONAL PROFIENCY PROGRESS IN A FOREIGN LANGUAGE ON THE EXAMPLE OF STUDENTS OF TOURISM. Journal of Critical Reviews, 7(6), 1249-1255.
23. Gulchehra, N. (2020). THE IMPORTANCE OF SUSTAINABLE AND EDUCATIONAL TOURISM IN THE INTERNATIONAL PANDEMIC PERIOD (ON THE EXAMPLE OF UWTO AND UZBEKISTAN). ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 1(1).
24. Кадирова, Ш. Ҳ., & Хайруллаева, Н. Н. (2017). ИНТЕГРАЦИЯ СТРАТЕГИИ НА СЕРВИСНЫХ ПРЕДПРИЯТИЯХ (ПРИМЕР ГОСТИНИЦ БУХАРЫ “МАЛИКА”). In СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И АКТУАЛЬНЫЕ ВОПРОСЫ РАЗВИТИЯ ТУРИЗМА И ГОСТИНИЧНОГО БИЗНЕСА В РОССИИ (pp. 462-469).
25. Nematillokizi, K. N., Nematillokizi, K. N., Khabibulloevna, K. S., & Salimovna, N. G. (2020). PROFESSIONAL PROFIENCY PROGRESS IN A FOREIGN LANGUAGE ON THE EXAMPLE OF STUDENTS OF TOURISM. Journal of Critical Reviews, 7(6), 1249-1255.
Published
2021-12-20
How to Cite
Nematilloyevna, K. N., Salimovna, N. G., & Muxammedovna, T. M. (2021). Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing. International Journal on Economics, Finance and Sustainable Development, 3(12), 61-69. https://doi.org/10.31149/ijefsd.v3i12.2519
Section
Articles
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