Genesis of the Essential Content of the Hotel Service as an Object  of Consumer-Oriented Marketing

Khayrullaeva Nilufarbeim  Nematilloyevna; Narzullayeva Gulchekhra  Salimovna; Tairova Masuma  Muxammedovna

doi:10.31149/ijefsd.v3i12.2519

Authors

Khayrullaeva Nilufarbeim Nematilloyevna
Khayrullaeva@gmail.co
PhD student of BukhSU, Lecturer of Department of Tourism and Hotel management, Uzbekistan
Narzullayeva Gulchekhra Salimovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan
Tairova Masuma Muxammedovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan

Vol. 3 No. 12 (2021): IJEFSD

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December 20, 2021

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In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.

Nematilloyevna, K. N. ., Salimovna, N. G. ., & Muxammedovna, T. M. . (2021). Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing. International Journal on Economics, Finance and Sustainable Development, 3(12), 61–69. https://doi.org/10.31149/ijefsd.v3i12.2519

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