Tourists’ Behavioural Pattern in the Consumption of Region-Specific Tangible and Intangible Cultural Heritage Resources in Nigeria

  • Chigozie Ugochukwu Okoro Department of Hospitality and Tourism Faculty of Management Science Imo State University Owerri
  • Polycarp A. Igbojekwe Associate Professor, Department of Hospitality and Tourism Faculty of Management Science Imo State University Owerri
  • Dr. Nsisuk Harrison Akpanabia Department of Management Faculty of Management Science Imo State University Owerri
  • Dr. Emmanuel Ukabuilu Department of Hospitality and Tourism Faculty of Management Science Imo State University Owerri
Keywords: Nigeria, Cultural, Heritage

Abstract

This study focused on tourists’ behavioural pattern in the consumption of region-specific tangible and intangible cultural heritage resources in Nigeria. It addresses the extent to which demand for and the production of heritage tourism in Nigeria can be identified by categorization of cultural heritage consumers. The major objective is to define tourist’s behavioural consumption pattern of region-specific cultural heritage resources in terms of identified consumer category or market segment. Data set for the study was gathered through questionnaires structured on 5-point likert scale and yes or no response option. 4,750 respondents were analyzed using the simple descriptive analysis. factors found to influence consumption of cultural heritage resource in relation to other purchase during the event in order of importance include income; Religion; Culture/Cultural Practice; distance from urban center; Gender; Patriotism and Age.

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Published
2021-12-27
How to Cite
Okoro, C. U., Igbojekwe, P. A., Akpanabia, D. N. H., & Ukabuilu, D. E. (2021). Tourists’ Behavioural Pattern in the Consumption of Region-Specific Tangible and Intangible Cultural Heritage Resources in Nigeria. International Journal on Economics, Finance and Sustainable Development, 3(12), 125-142. https://doi.org/10.31149/ijefsd.v3i12.2561
Section
Articles