The Effect of Inflation Perception, Interest Rate, Investment Knowledge and Risk, On Customer Decisions to Invest in Bank BTN Manado Branch Office
Keywords:
Investment Decision, Inflation Perception, Interest Rate Perception, Investment Knowledge, Risk Perception
Abstract
In 2014 Bank BTN opened its priority outlet in Manado City, North Sulawesi. For approximately 6 years, the Manado Branch Priority Outlet managed to raise funds with a total under management of IDR 189 billion consisting of several investment products. With a total of 325 customers, BTN Prioritas is here to facilitate customers in terms of wealth management with savings products, deposits, bonds, mutual funds, and bancassurance.
The purpose of this study is to see how much influence several factors have on making investment decisions for priority customers at Bank BTN Manado Branch Office. There are 4 independent variables in this study, namely risk perception, interest rate perception, investment knowledge, and risk perception. And one dependent variable, namely investment decisions. This study uses primary data, and the population used is priority customers of Bank BTN Manado Branch Office who have managed funds of more than or equal to five hundred million rupiah. The data collection technique in this study used a questionnaire with the Likert scale method to measure customer perceptions of each independent variable. The analytical method used in this study uses multiple linear regression analysis.
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2. Asori, Mohammad. 2009. Psychology of Learning. Bandung: Prima Discourse.
3. Bakti, U. & Alie, M, S. (2018) The Effect of Inflation and Interest Rates on Investment in Lampung Province 1980-2015. Journal of Economics, 2(1), 275-284.
4. Boediono. 1988. Monetary Economics. Third edition, Yogyakarta: BPFE – UGM.
5. Boediono, Monetary Economics 3rd edition, (Yogyakarta: BPFE, 2001), 76
6. Ekananda, Mahyus. 2019. Investment Management. Jakarta: Erlangga.
7. Fahreza, M. & Surip, Ngadino. (2018) The Effect of Investment Knowledge, Risk Perception, and Behavioral Control Perceptions on Interest in Stock Investment. SWOT Journal. 8(2).346-361.
8. Ganjar Isnawan, Sharia Investment Smart Kick, Laskar Aksara, Jakarta, 2012, page 45.
9. Ghozali, Imam. (2016). Application of Multivariate Analysis with IBM SPSS 23. Edition 8. Semarang: Diponegoro University Publishing Agency.
10. Gunawan, HA 1995. Government Budgets and Inflation in Indonesia. PAN Economics UI. Jakarta : Gramedia.
11. Harmoni. 2018. Financial Management Based on the Balanced Scorecard Approach to Theory, Cases, and Business Research. Seventh Edition. Jakarta : Earth Literacy
12. Hartono. 2019. Research Methodology. Jakarta: Zanafa Publishing.
13. Klasjok, Kristina., Rotinsulu, T, O., & Maramis, M, T, B. 2018. Analysis of Factors Affecting Public Savings at Commercial Banks in West Papua (2008-2017 Period) accessed fromhttps://ejournal.unsrat.ac.id/.
14. coil. 2018. Know the Risk Profile Before Making an Investment. Accessed June 5, 2021, fromKnow Your Risk Profile Before Making Investments | coil.com.
15. Listyani, Theresia, Tyas; Rois, Muhammad; & Prihati, Slamet (2019). The Influence of Investment Knowledge, Risk Perception, and Behavioral Control Perceptions on Interest in Stock Investment. 2(01). 49-70.
16. Malang, D., Rotinsulu, T, O., & Wauran, P, C. 2018. The Effect of Interest Rates and Per capita Income on the Total Time Deposit Funds at Commercial Banks in North Maluku Province (Period 2011.1 – 2018.2) accessed from https://ejournal.unsrat.ac.id/.
17. Mankiw, Gregory. 2012. Introduction to macroeconomics. Asian Edition. Jakarta: Salemba Empat.
18. Nabila, A. 2018. Analysis of the Effect of Inflation, Exchange Rates and Interest Rates on Investment in Indonesia (Thesis Strata 1, University of Muhammadiyah Surakarta, 2018) Accessed from http://eprints.ums.ac.id/62287/1/NASKAH%20PUBLIKASI.pdf.
19. Nopirin, Introduction to Macro and Micro Economics first edition, (Yogyakarta: BPFE, 2000), 9
20. Ojima, D. & Fabian, E. (2013) Impact of Interest Rate on Investment in Nigeria, 5(3), 103-109.
21. Putri, R, A. & Isbanah, Y. (2020) Factors Influencing Investment Decisions on Stock Investors in Surabaya, Journal of Management Science, 8(1), 197-206.
22. Ramadhani, Anendy, Putri; & Ramadhani, Anendy, Putri (2020). Factors Influencing Investment Decisions In Stock Investors In Surabaya. 8(1), 197-209.
23. Robert Marshall and Miranda (eds), Popular Dictionary of Money and Banks, (Jakarta: Ladang Libra and Intimedia), 134
24. Sadono Sukiro, Modern Macroeconomics, (Jakarta: PT Raja Grafindo Persada, 2007), 484.
25. Savitri, Astrid. 2020. Investment For Millennials, Become Rich Millennials By Investing, First Edition. Yogyakarta : Genesis.
26. Sindhu; & Kumar, Rajitha (2014). Influence of Risk Perception of Investors on Investment Decisions: An Empirical Analysis. 2(2). 15-25.
27. Sugiyono. (2014). Statistics For Research. Bandung: Alphabeta.
28. Sukirno, Sadono. 1998. Introduction to Macroeconomic Theory. Jakarta: Raja Grafindo Persada.
29. Sukirno, S., 2000. Modern Macroeconomics. Jakarta: King Grafindo Pustaka.
30. Sukirno, S., 2004. Introduction to Macroeconomic Theory (Third Edition). PT. Rajagrafindo Persada: Jakarta.
31. Sukirno, Sadono. 2007. Development economics: processes, problems and policy bases. Jakarta: Kencana.
32. Suparmono, Introduction to Macroeconomics, (Yogyakarta: Publishing and Printing Unit (UPP) AMP YKPN,), 135.
33. Sunariyah. 2000. Capital market knowledge. Second Edition. Yogyakarta: UPP AMP YKPN.
34. Tandelilin, Eduardus. 2010. Portfolio and Investment, Theory and Application, First Edition. Yogyakarta : Kanisius.
35. Taswan and Euis Soliha. 2002. Perspective Analysis of Investors and Speculation in the Capital Market. Journal of Economic Focus, Vol.1 No. August pp. 157-166.
36. Zaini Ibrahim, Introduction to Macroeconomics Revised Edition, (Serang: Institute for Research and Community Service (LP2M) IAIN Sultan Maulana Hasanuddin Banten, 2013), 130.
Published
2022-01-17
How to Cite
Kurniawan, R., Masinambow, V. A., & Rotinsulu, T. O. (2022). The Effect of Inflation Perception, Interest Rate, Investment Knowledge and Risk, On Customer Decisions to Invest in Bank BTN Manado Branch Office. International Journal on Economics, Finance and Sustainable Development, 4(1), 111-123. https://doi.org/10.31149/ijefsd.v4i1.2608
Section
Articles
