Investors' Perspective on Various Investment Options
Keywords:
Investor Perception, Investment Avenue, Investment Risk
Abstract
Investment is the process of investing money in something with the expectation of profit. Investment is not speculation nor gambling; it is a calculated decision based on an analysis of the economy, industry, and company. There are numerous investment avenues available in the market, each with its own unique characteristics, through which investors can invest with the anticipation of making money based on their risk tolerance level. Investment avenues are classified into five categories: low risk, moderate risk, high risk, traditional investment avenues, and emerging investment avenues. These studies' primary purpose has been to ascertain the factors that influence investors' investment decisions. Understanding these elements becomes critical for the subject's growth and to assisting professionals in directing investors toward sound investment selections. Based on available literature, this study attempts to explain the elements that influence individual investors' investment decisions.
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34. Sushant Nagpal and B.S.Bodla, 2009, The effect of investors' lifestyles on their investment behaviour: An empirical study. Vol. VI, No. 2 of the icfai university journal of Behavioral Finance.
35. S. Devi (2015). Individual Literature Investment Preference. Journal International de Commerce et de Droit
36. C.R. Kothari (2014). Second Edition of Social Research Methodology (Methods and Techniques). India's New Age worldwide publisher is based in New Delhi. 401 pages
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39. September 2015 | Volume 5 | Issue 9 | ISSN - 2249-555X Attitudes of Investors Towards Investment and Risk Mrs.P.SASIREKHA
40. J. Aduda, E. Oduor, and M. Onwonga (2012), "The Behavior and Financial Performance of Individual Investors in the Trading of Shares of Companies Listed on the Nairobi Stock Exchange in Kenya."
41. Journal of Finance and Investment Analysis, Volume 1, Issue 3, 2012, pp. 33-60.
2. M. Awais, F. Laber, N. Rasheed, and A. Khursheed (2016) The Influence of Financial Literacy and Investment Experience on Risk Tolerance and Investment Decisions in Pakistan. International Journal of Economics and Financial Studies, vol. 6, pp. 73–79.
3. kumar (2015) Investor perceptions in India's equity market, with a focus on Chennai. Journal of Business and Finance at Madras University 3: 66–79.
4. R. Mishra (2015) Investors' Perceptions of Mutual Funds: An Analytical Study in Odisha. International Journal of Recent and Innovative Trends in Computing and Communication, vol. 3, no. 3, pp. 4889–4892.
5. Muruganandham (2015) Investors' Perceptions of Risks and Returns on Equity Investments - A Coimbatore Empirical Study. 91-94 in Indian Journal of Applied Research.
6. Adem Anbar and Melek Eker, "An Empirical Investigation Into The Relationship Between Personal Financial Risk Tolerance And Demographic Characteristics," Ege Academic Review, vol. 10 (2), 2010: pp. 503-522.
7. M.K. Antony (2009). Investor psychology has an effect on real estate market prices in Nairobi and throughout Kenya. 23: 122-134.v Journal of Finance.
8. S. Rastogi (2015) Gender and Occupation Differences in Behavioural Biases in Investment Decision Making. International Business and Economics Journal, vol. 16, pp. 13–35. Jan 2017, JIBC, Vol. 22, No. S7 – 12
9. N Shukla (2016) Investors' Preferences for Investment Avenues with a Particular Focus on Salaried Personnel in North Gujarat Region 2: 2395-1052.
10. J. Vaidehi, G. Vijayakumar (2016) Individual Investors' Equity Investment Motives and Styles. Exclusive Management Science Journal, 5(1), pp. 1-10.
11. Hayat Awan and S Arshad (2012) "Factors investors value while investing in mutual funds-a behavioural context," Interdisciplinary journal of current business research, Volume 4, number 1.
12. Dr. A. Ananth, S. G. Sureshrajan A Study of Investors' Preference Attitudes in Investment Avenue International Journal of Scientific Research, Vol. 2, No. 6, June 2013.
13. The Effects of Demographic Factors on the Investment Decisions of Retail Investors - An Exploratory Study A. B. Kalkundrikar, Arif Shaikh Published on September 1, 2011 in Economics, Business, and the Indian Journal of Finance.
14. Demographic Change and Household Savings Behavior in India, Avinash Kumar Singh (2006), Indian Journal of Economics, Vol. 65..
15. Iqbal and S. Usmani, South Asian Journal of Management Sciences, 2009, "Factors Influencing Individual Investor Behavior."
16. D. Jain and N. Mandot. (2012). Demographic Factors and Investment.Investors' Decisions in Rajasthan, Issue – 2 3ISSN 2277-3622 International Journal Of Marketing, Financial Services, and Management Research IJMFSMR, Vol. 3 (7), JULY 2014, pp. 24-33 WORKING WOMEN IN KERALA JUWAIRIYA'S FINANCIAL LITERACY AND INVESTMENT PATTERNS
17. Juwairiya, P.P. (2014).“Systematic investment plan-the way to invest in mutual funds”. Sai Om Journal of Commerce & Management, Vol.9,No1,pp. 2347-7563
18. Kaboor (2010), "Investors' financial literacy: Determinants."
19. "Investment behaviour and risk management", Ch. Kirshnudu, B. Krishna reddy, and G. Rama Krishna reddy, 2005.
20. Dr. B. Karthikeyan and Ramprasath.S. (December 2013). Individual investors' attitudes about particular investments, A study with a focus on Kattumannar. International journal of business and management, volume 1, number 6.
21. V.G. Murugan (2012), "Investors' perceptions of investment options in the Nellore region," International Journal of Research in Commerce and Management, number 4:3 pp. 139-143.
22. P. Mane (2016) A Study of Investors' Attitudes Towards Mutual Funds in Aurangabad. Industrial, Financial, and Business Management Transactions of the SIJ 4: 30-38.
23. B. Karthikeyan, 'Small Investors' Perceptions of Post Office Small Savings Schemes', unpublished master's thesis, Madras University, Tamil Nadu, India, 2001.
24. R. Palanivelu, K. Chandrakumar (2013) ‘A study on Preferred investment Avenues among salaried people with reference to Namakkal Taluk, Tamil Nadu 4 India’ – The 2013 IBEA, International Conference on Business, Economics, And Accountancy 20 – 23, Bangkok – Thailand ISBN : 978 – 602 – 19725 – 1 –9
25. Neel Kamal Investor's Perception and Attitude Towards the Indian Stock Market with Special Reference to Tamilnadu, Indian Streams Research Journal, June 2013, Vol. 3, Issue 5.
26. Mane, P. (2016).” A Study of Investors Perception towards /mf/analysis/5-women-mutual-fund-investors- Mutual funds in the city of Aurangabad.” The SIJTransactions on Industrial, Financial and Business buy-an-electric-car/articleshow/68314084. Management, 4, 30
27. T. Selvi (2015) Investors' Attitudes Toward Investment Opportunities. International Journal of Management and Commerce Innovations, vol. 3, no. 3, pp. 717–722.
28. 2230-9519 (Online) | 2231-2463 (Print) (Print) Employees of Bahra University, Solan's Income, Saving, and Investment Behavior 1Bhawana Bhardwaj, 2Nisha Sharma, 3Dipanker Sharma
29. Gaurav Agrawal, "Investors' Preference for Mutual Funds Over Other Investment Alternatives," Journal of Indian Research, Volume 1:4(12), 2013, pp. 115-131.
30. NehaShukla(2016).“Investors Preferencetowards Investment Avenueswith Special Referenceto Salaried Personnelin North Gujarat Region”.International Journal for Science and Research in Technology,2(1)
31. ISSN: 2278-487X IOSR Journal of Business and Management (IOSRJBM) Volume 1, Number 1 (May-June 2012), pp. 40-49 www.iosrjournals.org Savings and Investments 40 | Page Attitudes of the CUDDALORE District's Salaried Class L. Pandiyan*, Dr. T. Aranganathan
32. R. Kasilingam& G. Jayabal. 2010. Investor characteristics segmented by chosen criteria. The Journal of Management Research, vol. 2, no. 1, pp. 11–25.
33. S. Uma Maheswari and M. Ashok Kumar, "Investment Patterns and Awareness of Salaried Class Investors in Coimbatore District," PARIPEX - Indian Journal of Research, Vol. 2, No. 9, September 2013, ISSN - 2250-1991, 2013.
34. Sushant Nagpal and B.S.Bodla, 2009, The effect of investors' lifestyles on their investment behaviour: An empirical study. Vol. VI, No. 2 of the icfai university journal of Behavioral Finance.
35. S. Devi (2015). Individual Literature Investment Preference. Journal International de Commerce et de Droit
36. C.R. Kothari (2014). Second Edition of Social Research Methodology (Methods and Techniques). India's New Age worldwide publisher is based in New Delhi. 401 pages
37. M V Subha and S Jaisankar, "Balanced adoption of lean manufacturing strategies in engineering goods manufacturing enterprises," European Journal of Social Sciences, Vol. 28(2), pp. 271-277 [15].
38. Shivakumar& N. B. Thimmaiah (2015). Savings And Behaviour Of School Teachers-A Case Study Of Mysore, Karnataka International Journal of Management Research and Business Strategy, vol. 3, no. 4, pp. 25–34.
39. September 2015 | Volume 5 | Issue 9 | ISSN - 2249-555X Attitudes of Investors Towards Investment and Risk Mrs.P.SASIREKHA
40. J. Aduda, E. Oduor, and M. Onwonga (2012), "The Behavior and Financial Performance of Individual Investors in the Trading of Shares of Companies Listed on the Nairobi Stock Exchange in Kenya."
41. Journal of Finance and Investment Analysis, Volume 1, Issue 3, 2012, pp. 33-60.
Published
2022-04-09
How to Cite
Velmurugan, D. G., Subashini, D. R., & Sandhiya, M. M. (2022). Investors’ Perspective on Various Investment Options. International Journal on Economics, Finance and Sustainable Development, 4(4), 37-44. https://doi.org/10.31149/ijefsd.v4i4.2940
Section
Articles
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