Bank Marketing in Credit Lines

Azimova Gulnoza  Latifovna

doi:10.31149/ijefsd.v4i5.3078

Azimova Gulnoza Latifovna Postgraduate student of University of World Economy and Diplomacy

DOI: https://doi.org/10.31149/ijefsd.v4i5.3078

Keywords: banking marketing, banking product, marketing research, banking engineering, product value, pricing, risk of an innovative banking product

Abstract

The content of the principles of banking marketing predetermines its main tasks of conducting marketing research, forecasting, designing and issuing new banking products that meet the increased requirements of banks and their counterparties in terms of profitability.

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