Bank Marketing in Credit Lines
Keywords:
banking marketing, banking product, marketing research, banking engineering, product value, pricing, risk of an innovative banking product
Abstract
The content of the principles of banking marketing predetermines its main tasks of conducting marketing research, forecasting, designing and issuing new banking products that meet the increased requirements of banks and their counterparties in terms of profitability.
References
1. Marenkov N.L. banking marketing. M.: Flinta: MPSI, 2016. 205. P.
2. Petrosyan T.G. Banking Marketing and the Role of Innovative Banking Products in the Formation of a Bank's Strategy // Bulletin of the Institute of Economics of Academy of Sciences, No. 3, 2020.
3. Utkin E.A. banking marketing. M.: INFRA, 2019. 251. P.
4. AL-ALAK, B. A. Impact of marketing activities on relationship quality in the Malaysian banking sector. Journal of Retailing and Consumer Services, 2021, Volume 21, Issue 3, pp. 347 – 356 ISSN 0969-6989.
5. EISINGERICH, A. B., BELL, S. J. Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty. Journal of Financial Services Marketing, 2020, Volume 10, Issue 4, pp. 86 – 97 ISSN 1363-0539.
2. Petrosyan T.G. Banking Marketing and the Role of Innovative Banking Products in the Formation of a Bank's Strategy // Bulletin of the Institute of Economics of Academy of Sciences, No. 3, 2020.
3. Utkin E.A. banking marketing. M.: INFRA, 2019. 251. P.
4. AL-ALAK, B. A. Impact of marketing activities on relationship quality in the Malaysian banking sector. Journal of Retailing and Consumer Services, 2021, Volume 21, Issue 3, pp. 347 – 356 ISSN 0969-6989.
5. EISINGERICH, A. B., BELL, S. J. Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty. Journal of Financial Services Marketing, 2020, Volume 10, Issue 4, pp. 86 – 97 ISSN 1363-0539.
Published
2022-05-28
How to Cite
Latifovna, A. G. (2022). Bank Marketing in Credit Lines. International Journal on Economics, Finance and Sustainable Development, 4(5), 50-54. Retrieved from https://journals.researchparks.org/index.php/IJEFSD/article/view/3078
