THE ROLE OF SCIENCE AND EDUCATION IN THE DEVELOPMENT OF DIGITAL MARKETING

Adilova Zulfiya Djavdatovna; Bobur Khanturaev Azimovich; Muminova Nargiza Maxsudjonovna

doi:10.31149/ijefsd.v2i3.405

Adilova Zulfiya Djavdatovna Doctor of Economics, Research center "scientific bases and issues of economic development of Uzbekistan" Under the Tashkent State University of Economics head of the "science and education integration" department. (Tashkent
Bobur Khanturaev Azimovich "Scientific bases and issues of economic development of Uzbekistan" Under the Tashkent State University of Economics, junior research assistant of Department "Integration of science and education", (Tashkent).
Muminova Nargiza Maxsudjonovna PhD, Tashkent institute textile and light industry, (Tashkent).

DOI: https://doi.org/10.31149/ijefsd.v2i3.405

Keywords: digital economy, digital marketing, education, e-business, e-commerce, e-business, technology, knowledge, job IJEFSD

Abstract

The new global knowledge economy – one powered by information and communication technology (ICT) – is by no means restricted to universities. One understated aspect of the Internet’s impact has been the erosion of universities’ effective monopoly on knowledge creation and curation. With trends in digital marketing getting even more sophisticated, service delivery and marketing analysis are improving throughout industries inclusive of educational institutions. The paper investigates the role of science and education in the digital economy and marketing

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