With a Theoretical Approach to the Organization of Marketing Research in the Market of Higher Education Services

  • Nasriddinova Dildora Shukrullayevna Master of the MMRI-123 group, “Marketing” master's student studying in the specialty Samarkand Institute of Economics and Service
Keywords: Educational services, market, society

Abstract

In this article, marketing tools used directly to disseminate advanced educational ideas, the development of education as a branch of the economy and every state institution, the development of educational services, their quality, and access to them are considered.

References

1. Gary Armstrong. Philip Kotler. Michael Marker. Marketing in introduction. England, 2016, paperback: 720 pages, Pearson.
2. Philip Kotler. Kavin Lane Ketler. Marketing Management. Pearson Education, Inc. publishing as Prestige Hall, USA, 2012.
3. Kotler F., Armstrong G., Wong W., Saunders DJ. Osnovy marketinga, 5-e evropeyskoe izd. Textbook. - M.: OOO "IDWilliams, 2013. - 752 p.
4. Soliev A., Vuzrukkhanov S., Marketing, market science. Textbook. - T.: Economy-Finance, 2010. - 424 p.
5. Ergashkhodjaeva SH.J., Kasimova MS, Yusupov MA Marketing. Textbook. - T.: TDIU, 2011. - 202 p.
6. Musaeva Sh.A. Marketing research. Textbook "STAR-SEL" LLC publishing and creative department. Samarkand-2023
7. Musaeva Sh.A. Integrated marketing communication Study guide "Maharat" publishing house, Samarkand - 2022
8. Musaeva Sh.A., Usmonova DI Innovative marketing "TURON EDITION" study guide for 2021.
Published
2023-11-19
How to Cite
Shukrullayevna, N. D. (2023). With a Theoretical Approach to the Organization of Marketing Research in the Market of Higher Education Services. International Journal on Economics, Finance and Sustainable Development, 5(11), 95-102. https://doi.org/10.31149/ijefsd.v5i11.4952