Gamification in Ecommerce
Keywords:
games, gamification, ecommerce, gamification ecommer
Abstract
By nature, gamification thrives in the context of competition to win. Autonomy, rewards, participation, contest, and absorption play an essential role in its success. Gamification is the most entertaining technique to consider in engaging customers in the ever-evolving world of e-commerce. Ecommerce gamification is the technique for integrating game elements into your marketing strategy with the intention of entertaining users and influencing their behavior. This strategy is changing the way we shop in ecommerce and has many advantages, both for the shoppers and the stores. This paper provides an overview on gamification ecommerce with examples.
References
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https://ambition.com/blog/entry/2017-01-12-5-examples-ecommerce-gamification/
2. M. N. O. Sadiku, S.M. Musa, and R. Nelatury, ”Digital games,” International Journal of Research and Allied Sciences, vol. 1, no. 10, Dec. 2016, pp. 1,2.
3. S. A. Jabbar, “Top eCommerce gamification strategies to revolutionize the shopping experience,” November 2021, https://www.upshot.ai/blog/top-ecommerce-gamification-strategies-to-boost-the-shopping-experience/
4. K. Seaborn and D. I. Fels, “Gamification in theory and action: A survey,” International Journal of Human-Computer Studies, vol. 74, 2015, pp. 14–31.
5. V. V. Abraham, “Gamification: A digital marketing strategy in the beauty industry,” October 2020,
https://www.linkedin.com/pulse/gamification-digital-marketing-strategy-beauty-industry-abraham
6. “What is e-commerce gamification? Top ideas & examples,”
https://popupsmart.com/blog/ecommerce-gamification
7. “Top 10 eCommerce and shopping examples that use gamification (2023),”
https://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/
8. “Starbucks rewards,”
https://7shopg.top/ProductDetail.aspx?iid=745133340&pr=48.88
9. “Gamification guide for ecommerce: Online store gamification examples,”
https://wooninjas.com/ecommerce-gamification/
10. “How burger king is driving user engagement and loyalty through gamification,”
https://www.braze.com/customers/burger-king-case-study
11. “Best ecommerce gamification ideas to boost sales,”
https://ecomsutra.com/blog/ecommerce-gamification/
Published
2023-05-16
How to Cite
Sadiku, M. N. O., Chukwu, U. C., & Sadiku, J. O. (2023). Gamification in Ecommerce. International Journal of Human Computing Studies, 5(5), 4-11. https://doi.org/10.31149/ijhcs.v5i5.4376
