Free sample usage and sales performance of selected supermarkets in port harcourt metropolis
Abstract
The sale is turning into greater complicated and complex following a constant alternate in customer needs, taste and quick competition in the marketplace. The adoption of promotional strategies in advertising and marketing which offer uncommon incentives to electricity earnings located companies for survival. the one's techniques among others include unfastened sample utilization additionally referred to as freebies. The need to examine the effectiveness of unfastened sample usage on earnings performance in shops and supermarkets will become eminent following its complaint in advertising and marketing literature. Given this concern, this study examines the influence of free sample usage on sales performance of the supermarkets in Port Harcourt metropolis. The study adopted the descriptive research design. A sample size of 254 managers and sales attendants were randomly selected using the questionnaire for data collection. Six (6) research questions were posed and six (6) hypotheses tested. Data analysis was done using descriptive statistics of mean and standard deviation while inferential statistics of Pearson product moment correlation coefficient (PPMC) was used to test the stated hypothesis on SPSS version 25. Findings discovered that there may be a giant dating among fragrance freebies and income growth/market percentage of supermarkets in Port Harcourt that there's a full-size dating between beauty merchandise freebies and income growth/marketplace percentage of supermarkets in Port Harcourt and that there is a considerable courting between chocolate freebies and sales boom/marketplace share of supermarkets in Port Harcourt. The study concludes that there is significant relationship between free sample usage and sales performance of supermarkets in Port Harcourt. The study therefore recommends that: unfastened sample perfumes should be gifted out to clients upon shopping for as an incentive to shop for. Supermarkets should release ordinary income selling advertising and marketing and advertising marketing campaign with the distribution of unfastened splendour products that may be tracked to most people. All forms of sweets provided in supermarkets need to be produced with free pattern length which wants to reap to customers in some unspecified time within the future of shopping as praise for loyalty
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