EFFICIACY OF INTERCULTURAL COMMUNICATION IN THE MODERN EDUCATION
Abstract
This article presents the analysis of the concept “Intercultural communication”, introduces the subject and object of its study, with the main directions of the study. Also it gives an idea of cultural phenomena and national associative background within modern theory of precedent, about precedent phenomena of culture, as well as about non-verbal communication in aspect of intercultural communication. This article shows the stereotypes and archetypes of thinking and behavior, gives an appeal to the units of language, speech, mythological text, cognitive aspects of linguistic consciousness, the concept of mentality, pictures of world, concept and concept sphere with the fundamental constants of culture, reflecting mental characteristics of nations.
References
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