Financial and credit support of the competitiveness the enterprises of the sphere of tourism in the conditions of promoting it in the world market
Abstract
The article is devoted to the characterization of the priority direction of development of financial and credit support to the subjects of the tourism sector, namely, its implementation through the assessment of the competitiveness of the tourism product. It was noted that the competitiveness of the tourism product is closely tied to a specific market and the requirements of strictly defined groups of consumers, and therefore should be assessed by meeting the requirements of consumers.
References
Durovich A.P. /Marketing research in tourism: Tutorial. - Publisher: Peter, 2008. - p.384.
Competitive Strategy: A Methodology for Analyzing Industries and Competitors /Michael E. Porter; translation from English. - M.: Alpina Business Books, 2005. - p.454
Golubkov E.P. Marketing research, theory, methodology and practice. Textbook. - 3rd ed., M. Publisher "Fin-press", 2003. –p. 496.
In submitting the manuscript to the International Journal on Integrated Education (IJIE), the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with International Journal on Integrated Education (IJIE) agree to the following terms:
- Authors retain copyright and grant the International Journal on Integrated Education (IJIE) right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the International Journal on Integrated Education (IJIE) published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
