Principal Strategy in Developing Positioning In Junior High School of Muhammadiyah Boarding School (MBS) Jombang
Abstract
The results of this research indicate that the Principal Strategies In The Development Of Positioning at Junior High School of Muhammadiyah Boarding School (MBS) Jombang concentrating on Efforts such as the structured implementation of integrated curriculum, program execution, the flagship, Extracurricular activities that emphasizes education character, student achievement and promotional activities. The impact of the implementation strategy of development of the principal positioning at Junior High School Muhammadiyah Boarding School (MBS) Jombang made teachers service quality and employees be good, increasing the interest and the trust of the community, the formation of good character in students, and the number of institutions study appeal. Implementation of the development strategy of positioning is supported by a number of factors, Including: educators who meet the qualification standards of the education quality, quality of education services are good, school is worth written, media promotion and quality students who are good. And has some restricting factors include: infrastructure, not to the existence of a special promotion team, intense competition, a community mindset growing niche to choose schools, and less strategic geographical location.
References
Pustaka Utama Grafiti, 2000.
[2] Veithzal Rival Zainal, Firdaus Djaelani, Husna Leila Yusran, and Andria Permata Veithzal, Islamic Marketing Management. Jakarta: Bumi Aksara, 2017.
[3] Lexy J Moleong, Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya, 2001.
[4] Lexy J Moleong, Metodologi Penelitian Kualitatif, Edisi Revisi ed. Bandung: Remaja Rosdakarya,
2014.
[5] H. B. Sutopo, Metode Penulisan Kualitatif. Surakarta: Universitas Sebelas Maret, 2006.
[6] Nanang Fatah, Konsep Manajemen Berbasis Sekolah (MBS) & Dewan Sekolah. Bandung: Bani
Quraisy, 2004.
[7] Fandy Tjiptono, Strategi Pemasaran, 4th ed. Yogyakarta : ANDI, 2015. [8] David wijaya, Pemasaran Jasa Pendidikan. Jakarta: Bumi Aksara, 2016.
[8] Lina Sinatra Wijaya and Krismayati , "Identifying Marketing Public Relations Strategies,
[9] Implemented In Private Universities For Increasing, Students Intake In Central Java- Indonesia," Journal of Arts, Science & Commerce, vol. 4, no. 2, p. 3, April 2013.
[10] Suyadi, "Strategi Pencitraan Lembaga Pendidikan Islam Anak Usia Dini (Studi Kasus RA Mu’adz Bi
Jabal Yogyakarta)," Al-Athfal: Jurnal Pendidikan Anak, vol. 1, no. 2, p. 7, Desember 2015.
Copyright (c) 2020 AMM Qurrota A'yun , Nyong Eka Teguh Imam Santosa
This work is licensed under a Creative Commons Attribution 4.0 International License.
In submitting the manuscript to the International Journal on Integrated Education (IJIE), the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with International Journal on Integrated Education (IJIE) agree to the following terms:
- Authors retain copyright and grant the International Journal on Integrated Education (IJIE) right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the International Journal on Integrated Education (IJIE) published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
1.png)
