Main Article Content

Abstract

Every rational economic decision maker would prefer to avoid a loss, to have benefits be greater than costs, to reduce risk, and to have investments gain value. Loss aversion refers to the tendency to loathe realizing a loss to the extent that you avoid it even when it is the better choice. How can it be rational for a loss to be the better choice? Say you buy stock for $100 per share. Six months later, the stock price has fallen to $63 per share. You decide not to sell the stock to avoid realizing the loss. If there is another stock with better earnings potential, however, your decision creates an opportunity cost. You pass up the better chance to increase value in the hopes that your original value will be regained. Your opportunity cost likely will be greater than the benefit of holding your stock, but you will do anything to avoid that loss. Loss aversion is an instance where a rational aversion leads you to underestimate a real cost, leading you to choose the lesser alternative. Aim of this paper is to identify the various factors which are affecting to the investment decision and behavioural finance.

Keywords

Behavioural Finance Assets Allocation Investment Alternatives

Article Details

How to Cite
[1]
Gobinda Dhamala, Khushboo Sharma, Dimple Patel and Kunal Jaiswal 2020. A research study on investors behaviour regarding choice of asset allocation of teaching staff. International Journal on Integrated Education. 3, 2 (Feb. 2020), 68-77. DOI:https://doi.org/10.31149/ijie.v3i2.16.

References

  1. INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT K. Jothilingam, Dr. K.V. Kannan. ISSN: 2278 – 0211 (Online) February, 2013 Vol 2 Issue 2
  2. International Journal of Pure and Applied Mathematics Geethu Gopi, D. Priyanka and R. Preeth, Volume 118 No. 18 2018, 1347-1363 ISSN: 1311-8080 (printed version); ISSN: 1314-3395 (on-line version)
  3. The International Journal’s Research Journal of Science and Management 2 (12), 147-153, 2013 A Elankumaran, A.A Ananth, Volume: 02, Number: 12, April-2013 ,ISSN- 2251- 1571
  4. ICFAI UNIVERSITY JHARKHAND RANCHI January 2017 DOCTOR OF PHILOSOPHY in MANAGEMENT BY Jyoti Kumari (13JU11300010)
  5. International Journal of Research and Analytical Reviews (IJRAR) 2019 Volume 6, Issue 2 Ushalakshmi, Dr.K.Selvavinayagam (E-ISSN 2348-1269, P- ISSN 2349-5138)
  6. International Journal of Advanced Research and Development ISSN: 2455-4030, Impact Factor: RJIF 5.24 www.advancedjournal.com Volume 2; Issue 2; March 2017; Page No. 87-89 By Bindu PK Mphil, St. Xaviers
  7. Ashwini Shankar Kadam, Nilesh Tejrao Kate, & Pradip Sanatkumar Padhye. (2020). Our Heritage, 67(2), 1522-1532 ISSN:0474-9030Vol-67-Issue-2-July-December-2019Copyright Pacific Business Review International,Volume 10 Issue 7, January 2018 Arup Kumar Sarkar, Sidho-Kanho-Birsha University, Purulia West Bengal, India,Dr. Tarak Nath Sahu
  8. Global Journal of Management and Business Research: C Finance Volume18 Issue 5 Version 1.0 Year 2018 ,Type: Double Blind Peer Reviewed,International Research Journal,Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853,By Muhammad Nauman Sadiq, Raja Ased Azad Khan, Muhammad Kamran Bashir & Muhammad Ejaz Riphah InternationalUniversity
  9. Mark KY Mak, Wao-Han Ip International Journal of Engineering Business Management 9, 1847979017711520, 2017
  10. Asian Journal of Research in Business Economics and Management Vol. 6, No. 2, February 2016, pp. 12-31.ISSN 2249-7307 A Journal Indexed in Indian Citation Index ,Dr. Krishna Mohan Vaddadi; Dr. Merugu Pratima, DOI NUMBER-10.5958/2249-7307.2016.00008.6
  11. SATISH KUMAR, Malaviya National Institute of Technology Jaipur, India NISHA GOYAL,Jain Univeristy Bangluru, India, 21 May 2019, IISES International Academic Conference, London ISBN 978-80-87927-46-5, IISES,DOI: 10.20472/IAC.2019.045.024
  12. Accounting and Finance Research Vol. 6, No. 3; 2017 Published by Sciedu Press ISSN 1927-5986 E-ISSN 1927-5994 A.Seetharaman, Indu Niranjan2, Nitin Patwa3 & Amit Kejriwal4
  13. IBMRD's Journal of Management and Research, Print ISSN: 2277-7830 Prof. Harshvardhan N. Bhavsar Assistant Professor at ASM’s IPS, Pune. Volume-2, Issue-1, March 2013
  14. Dr. R. Shanmughama, K. Ramyab, Economics and Finance 2 ( 2012 ) 237 – 246
  15. A Quarterly Publication of Bangladesh Institute of Management (BIM) Management Development: Vol 31 No 3&4, July– December, 2017 Saptarshi Dhar,S.M. Kalbin Salema,Arup Saha
  16. PARIPEX - INDIAN JOURNAL OF RESEARCH Volume-7 | Issue-7 | July-2018 | ISSN - 2250-1991 | IF : 6.761 | IC Value : 86.18 Dr.G.Parimalarani International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) ISSN (P): 2249-6890; ISSN (E): 2249-8001,Vol. 8, Special Issue 3, Dec 2018, 922-926 © TJPRC Pvt. Ltd.V. DHAYALAN1, C.R. SENTHILNATHAN2, P. VENKATESH3, & M. KRISHNAMOORTHY4,
  17. INTERNATIONAL RESEARCH JOURNAL OF MULTIDISCIPLINARY STUDIES,Vol. 2, Issue 5, May, 2016 ISSN (Online): 2454-8499 Impact Factor: 1.3599(GIF),0.679(IIFS) 1Manasi Kulkarni (Killedar),2Dr. C. N. Rawal,

Most read articles by the same author(s)