Linguistic research of ktemothenisms and its role in advertising

  • Abdullayev Begzodbek Kholdaraliyevich Andizhan State University
Keywords: Ktemathonim, pragmonymia, brand, neologism

Abstract

Today, the increase in the number of producers of the same market in the market has led to the increase in demand for the advertising industry. In particular, the lexemas are selected in partial quality word categories. The right choice of ktematonisms in a highly competitive market economy is a complex, responsible and serious process.

References

Golovlyova Е.L. Advertisement bases: teaching tutorial. – Rostov-on-Don: Phoenix, 2012. - 256 p.

Composion of advertisement text. https://life-prog.ru/1_13339_kompozitsiya-reklamnogo-teksta.html

Ктематоним или товарный знак . https://lordnord.livejournal. com/93129 .html

Dictionary of uzbek omonims. T.2001. 41 pages

Published
2020-03-18
How to Cite
[1]
Abdullayev Begzodbek Kholdaraliyevich 2020. Linguistic research of ktemothenisms and its role in advertising. International Journal on Integrated Education. 2, 3 (Mar. 2020), 1-3. DOI:https://doi.org/10.17605/ijie.v2i3.244.
Section
Articles