Advertising text as a discourse

  • Egamberdieva Shakhzoda Damirovna National University of Uzbekistan named after Mirzo Ulugbek
  • Egamberdieva Farida Oktamovna National University of Uzbekistan named after Mirzo Ulugbek
  • Egamberdiev Khumoyun National University of Uzbekistan named after Mirzo Ulugbek
  • Ergasheva Yulduz National University of Uzbekistan named after Mirzo Ulugbek
  • Egamberdieva Dilbar National University of Uzbekistan named after Mirzo Ulugbek
DOI: https://doi.org/10.17605/ijie.v2i3.250
Keywords: advertising text, discourse, discourse analysis, advertising discourse, communication

Abstract

One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.

References

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Turinas.Yu. On the concepts of discourse and advertising text // Vestnik IGEU №1, 2009.75-77.

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Published
2020-03-18
How to Cite
[1]
Egamberdieva Shakhzoda Damirovna, Egamberdieva Farida Oktamovna, Egamberdiev Khumoyun, Ergasheva Yulduz and Egamberdieva Dilbar 2020. Advertising text as a discourse. International Journal on Integrated Education. 2, 3 (Mar. 2020), 20-22. DOI:https://doi.org/10.17605/ijie.v2i3.250.
Issue
Vol. 2 No. 3 (2019): IJIE
Section
Articles

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