A study on brand preference on mobile phones among youth

  • Kichu Kurian Christ College, Irinjalakuda, Thrissur
  • M.B Saikrishna Christ College, Irinjalakuda, Thrissur
DOI: https://doi.org/10.17605/ijie.v3i3.329
Keywords: study, mobile phones, young

Abstract

This paper makes investigation on investigation of the new brand preference on mobile phones among youth. Therefore, usage of the new mobile phones among young people has been discussed. It concludes with both outcomes and shortcomings of the research youngsters.

References

Liu, C M (2002) the effects of promotional activities on brand decision in the cellular telephone industry. The journal of product and Brand management. 11(1), pp 42-51

Heikki, jari et.al (2005) factors affecting consumer choice of mobile phones, journal of Euro marketing, volume14 (3).

Published
2020-03-28
How to Cite
[1]
Kichu Kurian and M.B Saikrishna 2020. A study on brand preference on mobile phones among youth. International Journal on Integrated Education. 3, 3 (Mar. 2020), 159-168. DOI:https://doi.org/10.17605/ijie.v3i3.329.
Issue
Vol. 3 No. 3 (2020): IJIE
Section
Articles

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