Measuring the contribution of specific cultural festival to growth of Nigeria’s GDP through average tourists spending
Abstract
Tourists spending behaviours play major role in the potential of cultural festival to create forward linkage with other indicators of the gross domestic product (GDP). This study focused on evaluating tourists spending behaviour on the different types of cultural festivals in Nigeria to determine their direct, indirect and induced effect on each naira of direct sales and number of jobs supported. A total of 9,984 respondents were surveyed across six states (1,664 in each state). We employed Stynes fairly complete micro-computer-based system for estimating economic impacts of recreation and tourism; and the money generating model (MGM) in the data analysis, to estimate the direct and total sales, marginal earning on each naira (income) and employment effects of tourists’ spending on state and local government revenues. At α = 0.79 we found that earning on each naira of tourist spending at the Igue cultural festival Benin city, the Riye musical festival Abeokuta, the Ofala cultural festival Onitsha, Calabar carnival, Calabar, the Kwagh hir Masquerade festival Makurdi and the Arugungun fishing festival Gusau in that order added 61 kobo, 61 kobo, 62 kobo, 89 kobo, 30 kobo and 30kobo respectively in secondary effect or induced effect. In the same order, the multiplier effect of the spending supported 2 local jobs; 2,700 local jobs; 400 local jobs; 27,000 local jobs; 15 local jobs and 21,850 local jobs respectively in the respective states. The study recommends the need to measure tourists spending within well defined categories to identify not only the kinds of products and services being purchased and the types of businesses directly receiving these funds but to also identify the sectors receiving the spending. This is important as it ties changes in tourists spending to a regional economic model.
References
Andersson, T. D., & Lundberg, E. (2013). Commensurability and sustainability: Triple impact assessments of a tourism event. Tourism Management, 37, 99–109.
Bonn, M. & Harrington, J. (2008). A comparison of three economic impact models for applied hospitality and tourism research. Tourism Economics, 14(4), 769‐789.
Bozman, C. S., Frye, C. & Kurpis, L. V. (2010). Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation. Sport Management Review, 13(1), 65–81. http://dx.doi.org/10.1016/j.smr.2009.04.007
Carter, R. & Zieren, J. (2012). Festivals that say cha‐ching! Measuring the economic impact of special events. Main Street Now, 4‐13 community. (n.d.). © Encyclopedia Britannica, Inc. Retrieved July 22, 2019, from Dictionary.com website: http://dictionary.reference.com/browse/community
Crompton, J. (2006). Economic impact studies: Instruments for political shenanigans?. Journal of Travel Research, 45, 67‐82. DOI: 10.1177/0047287506288870 55
Crouch, Geoffrey (2011). "Destination Competitiveness: An Analysis of Determinant Attributes." Journal of Travel Research, 50(1): 27-45.
Davies, L., Coleman, R. & Ramchandani, G. (2013). Evaluating event economic impact: Rigor versus reality?. International Journal of Event and Festival Management, 4 (1), 31‐42. DOI: 10.1108/17582951311307494
Deery, M., & Jago, L. (2010). Social impacts of events and the role of anti-social behavior. International Journal of Event and Festival Management, 1, 8–28.
Diewert, Erwin. (2008). “What Is To Be Done for Better Productivity Measurement.” International Productivity Monitor, 16: 40-52.
Dwyer, Larry, and Ray Spurr. (2010). Tourism economics summary. STCRC for Economics and Policy.
Dwyer, L., Forsyth, P., & Spurr, R. (2006). Assessing the economic impacts of events: A computable general equilibrium approach. Journal of Travel Research, 45 (1), pp. 59-66.
Getz, D. (2012). Event studies: Theory, research and policy for planned events. (2 ed.). New York, NY: Routledge. Retrieved from http://books.google.com/books?hl=en&
Huang, J. Z., Li, M. & Cai, L. (2010). A model of community‐based festival image. International Journal of Hospitality Management, 29, 254‐260. 56
Iorio, M. & Corsale, A. (2014). Community‐based tourism and networking: Viscri, Romania. Journal of Sustainable Tourism, 22(2), 234‐255. DOI: 10.1080/09669582.2013.802327
Kim, S. S., Prideaux, B., & Chon, K. (2010). A comparison of results of three statistical methods to understand the determinants of festival participants’ expenditures. International Journal of Hospitality Management, 29, 297–307.
Li, S., Blake, A., & Cooper, C. (2011). Modeling the economic impact of international tourism on the Chinese economy: A CGEanalysis of the Beijing 2008 Olympics. Tourism Economics, 17 (2), pp. 279-303.
Myles, A., Carter, R. & Barrett, J. (2012). Measuring the economic returns from festivals and special events. Mississippi State University. 8th Annual Conference of the National Association of Community Development Extension Professionals. Park City, Utah.
Okazaki, E. (2008). A community‐based tourism model: its conception and use. Journal of Sustainable Tourism, 16(5), 511‐529. http://dx.doi.org/10.1080/09669580802159594
Walker, M., Kaplanidou, K., Gibson, H., Thapa, B., Geldenhuys, S., & Coetzee, W. (2013). "Win in Africa, with Africa": social responsibility, event image, and destination benefits. The case of the 2010 FIFA world cup in South Africa. Tourism Management, 34, 80–90.
Yoon Y. S., Lee, J. S., & Lee, C. K., (2010). Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29, 335–342.
Saayman, M. & Saayman, A. (2006). Does the location of arts festivals matter for the economic impact?. Regional Science, 85(4), 569‐584.
Salazar, N. (2012). Community‐based culture tourism: issues, threats and opportunities. Journal of Sustainable Tourism, 20(1), 9‐22. DOI: 10.1080/09669582.2001.596279
Smith, S. (2010). How to select a sample. Practical Tourism Research. 87‐109. Cambridge University. Wallingford, Oxforshire; United Kingdom.
Stynes, Daniel J. 1997. Economic impacts of tourism. Illinois Bureau of Tourism, Departmentof Commerce and Community Affairs.
Stynes, D. (2006). Impacts of visitor spending on the local economy: Effigy Mounds National Monument, 2004. National Park Service Social Science Program. Michigan State University, East Lansing.
Terry, N., Macy, A. & Owens, K. J. (2009). Bikers, aliens, and movie stars: Comparing the economic impact of special events. Journal of Business & Economics Research, 7(11), 73‐80. Retrieved from http://search.proquest.com/docview/194881852?accountid=14691
Warnick, R. B.; Bojanic, D. C.; Mathur, A.; & Ninan, D. (2011). Segmenting event attendees based on travel distance, frequency of attendance, and involvement measures: A cluster segmentation technique. Event Management, 15 (1): 77-90.
Copyright (c) 2020 DR. AHAM IKWUMEZIE, PROF. COSMAS C. ALUGBUO, DR. (MRS.) CHIGOZIE UGOCHUKWU OKORO, DR. POLYCAP IGBOJIEKWE
This work is licensed under a Creative Commons Attribution 4.0 International License.
In submitting the manuscript to the International Journal on Integrated Education (IJIE), the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with International Journal on Integrated Education (IJIE) agree to the following terms:
- Authors retain copyright and grant the International Journal on Integrated Education (IJIE) right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the International Journal on Integrated Education (IJIE) published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.