Use of Econometric Models in Marketing Research
Keywords:
marketing studies, econometric models, Benchmarking, Field, market subjects, marketing strategy
Abstract
The article examines the problems of growing, processing, and selling fruits and vegetables and highlights the issues of conducting marketing research and using econometric methods to solve them.
References
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22. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF THE CONCEPT OF A CORRECT MARKETING POLICY IN TRADE AND SERVICE ENTERPRISES //Web of Scientist: International Scientific Research Journal. - 2022. - T. 3. – no. 02. – S. 165-170.
23. Azimovna MS Topical issues and tasks of increasing the competitiveness of the agricultural sector of the Republic of Uzbekistan // ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603. - 2022. - T. 11. – no. 01. – S. 33-39.
24. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF Importance and Characteristics of Brand Choice in Services //European Multidisciplinary Journal of Modern Science. - 2022. - T. 2. - S. 1-3.
25. Azimovna MS, Shokhrukhovich UF, Alamovna MF RELEVANCE OF THE DEVELOPMENT OF NETWORK MARKETING IN THE MODERN ECONOMY // SCIENTIFIC JOURNAL OF SUSTAINABILITY AND LEADING RESEARCH ONLINE. - 2022. - T. 2. – no. 1. – S. 36-38.
26. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF THE IMPORTANCE OF STATE SUPPORT FOR INNOVATIONS IN THE CONDITIONS OF DEVELOPMENT OF MARKET RELATIONS //INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 7.429. - 2022. - T. 11. – no. 01. – S. 55-57.
27. Musayeva S., Usmanov S., Ruzikhulova N. IMPROVING THE MECHANISM FOR STIMULATING PARTICIPANTS IN THE DISTRIBUTION OF PRODUCTS //Science and innovation. - 2022. - T. 1. – no. A6. - S. 424-429.
2. Naresh K. Malhotra. Marketing research: an applied orientation. Four Edition, -Prentice Hall, USA, 2016. -1184p.
3. Marketing Research, 13th Edition.V. Kumar,Robert P. Leone,David A. Aaker,George S. Day. November, 2018. - 768 Pages
4. Michael E. Porter Competitive strategy. Techniques for analyzing industries and competitors. — The free press, USA, GB, 2016. -453p.
5. Abdullaev Yo., Pardaev M., Khudoyberdiev U., Aliev B., Statistics. Study guide. - T.: Economy-finance, 2011.
6. Aaker D., Strategic market management. 7-e izd. /Per.sangl. - SPb.: Peter, 2011.
7. Aaker D, Kumar V, Dey DJ. Marketingovye issledovaniya. Per. English — SPb.: Peter, 2004. -544 p.
8. Borbasova Z.N., Ulakov S.N., Osik Yu.I. Marketingovye issledovaniya: uchebnik.: Karaganda, 2015. – 338 p.
9. Golubkova E.N., Shirochenskaya I.P. Business situation and marketing:
10. Golubkov E.P. Marketing research: methodology and practice: Uchebnik. — 4th izd. — M.: Finpress, 2008. — 496 p.
11. Ibodov K.M. Marketing research. Study guide. Tashkent: "Economics-Finance" publishing house, 2021. -116 pages.
12. Ergashkhodjayeva Sh.Dj., Abdukhalilova LT Marketing studies. Textbook.. - T.: Economics, 2019. 378 pages.
13. Malhotra, Neresh K.. Marketingovye issledovaniya. Practical guide, 4th edition: Per. pp. Eng.: - M.: OOO "I.D. Williams", 2007. - 1200 pp.
14. Musaeva Sh.A.Integrated marketing communication. Study guide"Mahorat" Publishing House, Samarkand, 2022. - 99 pages.
15. Sh. Musaeva, D. Usmonova. Innovative marketing. Study guide. Samarkand: TURON PUBLICATION, 2021. - 212 p.
16. Azimovna MS Scientific-Methodical Issues of Evaluation of Marketing Service in Hotels //Central Asian Journal of Innovations on Tourism Management and Finance. - 2022. - T. 3. – no. 10. – S. 1-9.
17. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF Content of Product Strategy and Tactics in Enterprise Marketing //Web of Scholars: Multidimensional Research Journal. - 2022. - T. 1. – no. 5. - S. 34-38.
18. Azimovna MS Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan //FORMATION OF PSYCHOLOGY AND PEDAGOGY AS INTERDISCIPLINARY SCIENCES. - 2022. - T. 1. – no. 9. - S. 20-23.
19. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF ISSUES OF IMPROVING PRODUCTIVITY COMPETITION IN AGRICULTURE // ONLINE SCIENTIFIC JOURNAL OF INNOVATION IN SOCIAL SCIENCES. - 2022. - S. 51-53.
20. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF THE ROLE OF MARKETING IN INCREASING THE ECONOMIC EFFICIENCY OF SERVICE ENTERPRISES //Web of Scientist: International Scientific Research Journal. - 2022. - T. 3. – no. 02. – S. 683-686.
21. Azimovna MS DEVELOPMENT OF INNOVATIVE MARKETING STRATEGIES IN AGRICULTURE //Web of Scientist: International Scientific Research Journal. - 2022. - T. 3. – no. 02. – S. 538-544.
22. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF THE CONCEPT OF A CORRECT MARKETING POLICY IN TRADE AND SERVICE ENTERPRISES //Web of Scientist: International Scientific Research Journal. - 2022. - T. 3. – no. 02. – S. 165-170.
23. Azimovna MS Topical issues and tasks of increasing the competitiveness of the agricultural sector of the Republic of Uzbekistan // ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603. - 2022. - T. 11. – no. 01. – S. 33-39.
24. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF Importance and Characteristics of Brand Choice in Services //European Multidisciplinary Journal of Modern Science. - 2022. - T. 2. - S. 1-3.
25. Azimovna MS, Shokhrukhovich UF, Alamovna MF RELEVANCE OF THE DEVELOPMENT OF NETWORK MARKETING IN THE MODERN ECONOMY // SCIENTIFIC JOURNAL OF SUSTAINABILITY AND LEADING RESEARCH ONLINE. - 2022. - T. 2. – no. 1. – S. 36-38.
26. Azimovna MS, Ilkhomovna UD, Shokhrukhovich UF THE IMPORTANCE OF STATE SUPPORT FOR INNOVATIONS IN THE CONDITIONS OF DEVELOPMENT OF MARKET RELATIONS //INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 7.429. - 2022. - T. 11. – no. 01. – S. 55-57.
27. Musayeva S., Usmanov S., Ruzikhulova N. IMPROVING THE MECHANISM FOR STIMULATING PARTICIPANTS IN THE DISTRIBUTION OF PRODUCTS //Science and innovation. - 2022. - T. 1. – no. A6. - S. 424-429.
Published
2023-03-09
How to Cite
Azimovna, M. S., Ulugbekovna, R. N., & Sherzod, Q. (2023). Use of Econometric Models in Marketing Research. International Journal on Orange Technologies, 5(3), 24-27. Retrieved from https://journals.researchparks.org/index.php/IJOT/article/view/4097
Section
Articles
