Role of Marketing Concepts in Increasing Product Competitiveness
Vol. 3 No. 11 (2021): IJEFSD
Articles
November 27, 2021
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In this article, the content of the concept of consumer marketing today is also characterized by the choice of a specific target segment and its high quality, comprehensive service and the role of customer relationships.
Azimovna, M. S. . (2021). Role of Marketing Concepts in Increasing Product Competitiveness. International Journal on Economics, Finance and Sustainable Development, 3(11), 45–48. https://doi.org/10.31149/ijefsd.v3i11.2416
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2. Zavyalov PS, Demidov V.E. Formula for
3. Kevorkov VV, Konin VN, Lukyanov AV, enterprise (in the organization): practical recommendations. Zagorsk, 1999.
4. Belyaev V.I. Marketing: Foundations of Theory and Practice. Textbook. - M .: KNORUS,2010
5. Zavyalov PS, Demidov V.E. Formula for success: marketing. - M., 1999.
6. Kevorkov VV, Konin VN, Lukyanov AV, Shalimova TG, Organization of marketing activities at the enterprise (in the organization): practical recommendations. Zagorsk, 1999.
7. Pankratov F.G., Seregina T.S. Commercial activity. - M., 1999.
8. Portfolio of competition and financial management (edited by Rubin Yu.B.). M.: -Somintek, 2003.
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