Methodological Approaches Tomanagingrelationships with Consumers
Keywords:
consumer, loyalty, client, base, value, indicator, analysis
Abstract
The article analyzes the criteria for identifying a profitable client, provides effective ways to assess customer loyalty, as well as methods for calculating the value of a customer base for a company. It is concluded that it is necessary to apply an integrated approach to studying the loyalty of the company's customers.
References
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2. Raikseld F. F., Til T. Loyalty effect: driving forces of economic growth, profit and enduring value / transl. from English. M.: William, 2005.
3. Management of interactions with clients. Harvard Business Review / per. from English. S. Pisareva / ed. A. Komarets. Moscow: Alpina Business Books, 2007.
4. Tsunevskaya O. Ya. Automation of the loyalty program based on CRM-technologies // Marketing and Marketing Research. 2008. No. 6.
5. Griffin, J. Returning Customers: How to Win Lost Customers and Keep Them Loyal, San Francisco, CA, Jossey-Bass Inc., 2001.
6. Meyer-Varden L., Benavente K. Award for the award // The Wall Street Journal. URL:http://online.wsj.com/public/us.
7. Loyalty Guide Volume III. Research report. 2008 / Wise Research LLC. UK, Somerset. 2008.
8. Musaeva Sh.A/ Topical issues and tasks of increasing the competitiveness of the agricultural sector of the Republic of Uzbekistan //ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603. – 2022. – Т. 11. – №. 01. – С. 33-39.
Published
2022-03-11
How to Cite
Azimovna, M. S., & Shokhrukhovich, U. F. (2022). Methodological Approaches Tomanagingrelationships with Consumers. International Journal of Human Computing Studies, 4(3), 12-16. https://doi.org/10.31149/ijhcs.v4i3.2813
Section
Articles
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